Lu Xiangao: Micro drama 2025, growing and transforming through integrated innovation
2026-02-02
In 2025, the micro drama industry will comprehensively enter a new stage of high-quality development under the joint action of policy guidance, industrial innovation, consumption upgrading, and technological iteration. From the self innovation of content ecology, the diversified fission of product forms, to the deep reconstruction of communication paths and industrial patterns, this emerging form of literature and art is undergoing a profound and extensive systematic evolution. It is no longer just a fast-paced content under the logic of traffic, but has gradually grown into an important narrative carrier with independent aesthetic character, closely responding to the pulse of the times, and deeply integrating into the social and cultural life texture. From a micro perspective, the content ecology now includes human fireworks and the spirit of the times. Before 2025, the exploration of the refinement of micro dramas will mostly be presented through scattered popular items or focus on specific themes such as culture and tourism to achieve local advancement. Entering 2025, the industry will usher in an overall evolution of content ecology. Mature creators are no longer satisfied with simple genre routines and shallow emotional output. They are beginning to explore the boundaries of themes with a more profound creative mindset, observing real life with more delicate narrative strokes, and forming a high degree of self-awareness in genre polishing, theme expression, and value transmission. This allows the small screen of micro dramas to have both the warmth of human fireworks and the thickness of the spirit of the times. In the trend of diversified themes, realistic concerns have become the mainstream of narrative. Throughout the year, among the 691 key online short dramas issued distribution licenses by the State Administration of Radio and Television, urban and rural themes accounted for a significant proportion. Special themes such as public security, national security, justice, and revolution, which were rarely explored in previous short dramas, became common types during planning and filing, greatly expanding the creative horizons of the industry. More and more micro drama works focus on the real social texture and the emotional world of ordinary people. At the beginning of the year, "Home and Outside 1" tells a heartwarming story of a restructured family in Sichuan and Chongqing in the 1980s. With the integration of vivid dialects and the contemporary texture brought by live action filming, it has resonated widely. At the end of the year, his sequel "Home and Home 2" further outlined the general enthusiasm for life and the spirit of solidarity and struggle in the early stages of reform and opening up with more skilled literary strokes and bold group portraits, once again winning dual praise from the industry and market. The series of works "Joyful Family, Love Together" and "Joyful Family, Little Things in Life" use family sitcom as a carrier to explore social issues such as intergenerational collision and silver haired society, making the family, as a micro social unit, a mirror reflecting social changes. The success of these works confirms the unique narrative advantage of micro dramas: their "short, flat, and fast" form can quickly capture the emotions of the times, depict the details of life scenes, and become a light and lively carrier reflecting the current lives of the people. Type fusion brings about the continuous expansion of cultural expression boundaries. In the traditional genre of micro dramas such as sweet pets and suspense, the trend of genre fusion is more evident. The phenomenal work 'Sheng Xiafendra' organically integrates female growth narrative into the romantic love mainline; The recommended play "Learning Law with Short Dramas" is "The Heaven and Earth Network", which cleverly integrates female emotions and suspenseful narrative, revealing the social harm of online violence with strong dramatic tension and alerting people. The second season of 'Haihun Xing' continues to combine the narrative of time travel with the development of cultural IP at the Haihun Hou Guo site in Nanchang, adding narrative tension to the dissemination of cultural heritage. Type fusion not only enhances the aesthetic level and ideological capacity of micro drama works, but also broadens their cultural expression boundaries. Works such as "Lion City Mountain and Sea" and "Nuo Opera" actively explore little-known historical stories and traditional customs, using imagery as a medium to preserve cultural memories; Works such as "Nirvana in Fire" incorporate classical cultural and historical knowledge into the narrative texture, significantly enhancing the cultural quality and depth of speculation of the works. The mainstream expression of themes and value cores fundamentally enhances the overall pattern of the content ecology of micro dramas. The high-quality micro dramas of 2025 generally demonstrate the organic unity of mainstream values and artistic expression, and can consciously integrate social mainstream values such as patriotism, fighting spirit, integrity and friendliness into the story context of personal growth, workplace struggle, rural revitalization, etc. The film 'Rural Covenant Youth' is based on the IP of Wancun, telling the story of young people returning to their hometowns to start businesses, and using fresh camera language to showcase the youthful vigor and responsibility of the new generation of rural builders; Rebirth, I Play Forward in Su Chao "is set against the backdrop of" Su Chao ", interpreting the sportsmanship of perseverance, hard work, unity and cooperation, echoing the national call for national fitness, and achieving impressive ratings during its broadcast on Jiangsu TV. In the major theme propaganda commemorating the 80th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti Fascist War, a large number of anti Japanese themed micro dramas such as "Echoes of Mountains and Rivers" and "The Secret of the Beijia Garden" have become important forces in theme propaganda with their heavy themes and flexible content forms. Of particular note is the more conscious humanistic care concept and social responsibility consciousness in the creation of micro dramas. Many high-quality works actively shift their narrative focus to broader grassroots groups and finer corners of reality. At the end of the year, the high-quality short drama "Miracle" landed on the prime time slot of CCTV Comprehensive Channel, with the 45th anniversary of the establishment of Shenzhen Special Economic Zone as the background. Through the unit stories of 15 ordinary characters, the grand themes of reform and opening up and social transformation were integrated into the daily lives of ordinary people. The premiere achieved excellent reception. This marks the successful entry of micro dramas into the core field of mainstream narrative with their unique narrative agility and emotional closeness. Of course, we must also be aware that there are still some works in the market that suffer from the problems of following the trend, producing poorly, and lacking in style. The phenomenon of excessively pursuing "pleasure" while neglecting narrative logic and value orientation has not been completely eradicated. But overall, the pursuit of the unity of ideological depth, artistic level, and social benefits has become a clear consensus between the top content and mainstream creators of micro dramas in 2025. By 2025, the product form of micro dramas will continue to evolve under market competition and policy guidance, adapting to the needs of the public through change and innovation. The significant improvement in the quality of landscape short dramas and the emergence of new forms of anime based on AIGC technology have propelled the industry towards a more mature, diverse, and professional direction. The 5-15-minute landscape short drama has become the core force leading the industry's quality upgrade. This volume not only retains the advantage of short and fast dissemination of micro dramas, but also provides sufficient space for narrative development and character shaping, becoming an important bridge connecting traditional long dramas and short video short dramas. The classic IP adaptation of "The Return of the Pearl" is a typical representative. The single episode of the drama lasts for 15 minutes and is 30 episodes long. It accurately captures the classic elements and emotional core of the original work, and uses the rhythm of micro dramas to tightly construct dramatic twists and complete emotional momentum, which is very suitable for the aesthetic needs of young audiences today. The emergence of such high-quality horizontal short films has set higher quality standards for micro short film creation, leading the industry to pay more attention to the integrity of script structure, the professionalism of filming level, and the investment in performance, effectively promoting the production cost to shift from excessive to flow, and return to polishing the content itself. The rise of anime based on AIGC technology is the most groundbreaking new product form in the micro drama industry in 2025. It breaks the traditional content production mode of combining actor performances with professional filming, using simple images or modeling characters such as panda heads and mushroom heads as visual carriers to unfold content narratives. The core competitiveness of anime lies in high-quality copywriting, compact plots, and distinct viewpoints, with extremely high production efficiency and cost advantages. Even individual creators can achieve sustained output. Starting from the second half of 2025, a group of platforms represented by the Hongguo Free Comic Drama App will quickly open up a market in the field of comics. Currently, themes such as ancient style, urban culture, and martial arts are highly favored. Behind the rise of the form of anime products, a deeper transformation is actually the popularization and extension of micro drama creators. AIGC technology has significantly lowered the threshold for film and television production, making high-quality stories no longer necessarily dependent on large crews, expensive equipment, and professional actors. When individual creators can quickly transform their mental plots into visual continuous images at a very low cost, micro dramas may evolve from cultural products produced by teams and enjoyed by the public in the past to a form of "mass creation" that everyone can participate in. This not only means that the source of content supply for future micro dramas will become unprecedentedly rich and diverse, but also indicates that as a narrative medium, the social function of micro dramas is undergoing profound changes - in the future, micro dramas may carry individual observation, emotions, and imagination, becoming a more generalized expression tool. The steady and sustainable development of the micro drama industry in 2025 in a new ecology that combines standardization and vitality is due to the effective guidance of regulatory authorities and the collaborative efforts of all parties in the industry chain to jointly build a new ecological system. This ecosystem not only regulates industry order, but also stimulates innovation vitality. The scientific guidance and precise governance at the regulatory level have laid a solid foundation for the development of the industry. The State Administration of Radio, Film and Television continues to improve the management framework for micro dramas, while adhering to bottom line management, guiding the industry towards high-quality and diversified development through a series of policy measures: the "Notice on Implementing the 'Micro Drama+' Action Plan to Empower Thousands of Industries" issued in January 2025 promotes the deep integration of micro dramas with various fields; The "Several Measures to Further Enrich the Content of TV Large Screen and Promote the Supply of Audiovisual Content in Radio and Television" issued in August clearly encourages excellent micro dramas to enter television broadcasting, opening up mainstream channels for the dissemination of micro dramas; The "Follow the Short Drama to Exercise" creation plan launched in October further enriches the theme creation connotation of short dramas. The comprehensive implementation and dynamic optimization of the grading and classification review management mechanism (such as the adjustment of the grading standards in early 2026) provide clear guidance for the creation of micro drama content. The management tips such as "Micro dramas should be enjoyable and moderate" that are released irregularly are aimed at addressing issues such as following the trend in creation and value deviation, and timely calibrating the creative direction. More importantly, the regulatory level has upgraded the concept from key governance to full process protection. For key micro dramas, the role of experts has been fully utilized to provide full process and professional guidance from project approval, script, production to film completion. For example, in the 2025 Anti Japanese War theme creation, the deep polishing of review experts and creative teams has achieved a number of works with excellent ideological and artistic qualities. In addition, micro dramas have been included in the selection system for excellent online audiovisual works by the State Administration of Radio and Television, and special recommendation programs such as "Travel with Micro dramas" have been continuously launched, setting a large number of creative benchmarks for the industry with profound ideas, exquisite art, and excellent production, playing a significant demonstration and leading role. In summary, the regulatory authorities have adopted the idea of "setting red lines and establishing high lines", which not only leaves enough space for innovation in micro drama creation, but also safeguards the stable and healthy development of the industry. The adjustment of operational strategies at the platform level promotes the transformation of the industry from "traffic oriented" to "content oriented". The free model represented by Hongguo has forced major micro drama platforms to break away from the simple logic of traffic sharing and algorithm recommendation, and instead focus on vertical segmentation and strengthen community-based operations. Mainstream broadcasting platforms have adjusted their micro drama strategies, intervening in upstream creative processes and empowering content upgrades from the source by establishing quality support funds, carrying out creator cultivation programs, and building cooperation channels with professional production teams. Long drama platforms actively promote excellence
Edit:Momo Responsible editor:Chen zhaozhao
Source:Wen Hui Bao
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