From custom-made down jackets sold out to the popularity of non heritage cultural and creative markets, a cultural and creative craze is quietly emerging on university campuses. It breaks away from the stereotype of souvenirs and provides a tangible expression for campus culture, turning the school history and spirit cherished in the pavilion into daily activities that young students are happy to use and share. The value of university cultural and creative industries should not only be limited to the traffic and reputation brought by popular products, but also lies in building a deep connection between youth and campus culture, allowing students to transform from observers of culture to participants and creators, ultimately achieving a virtuous cycle of creativity empowering culture and cultural infiltration into the soul. From "symbol consumption" to "value resonance", as Internet natives, contemporary college students pursue individuality, pay attention to experience, and are willing to share. Their love for cultural creativity in colleges and universities has gone beyond the simple pursuit of surface symbols such as school logo and school name, and are no longer satisfied with the extensive design of "sticking to the name of a school". To truly enter the hearts of young people in the field of cultural and creative education in universities, it is necessary to achieve a transformation from "sticking the school emblem" to "integrating into the school soul", and accurately meet the triple needs of young students. Returning to the essence of life with "practical aesthetics". Let cultural and creative industries step out of the window and integrate into life, no longer as mere souvenirs on the shelf, but as a perfect fusion of campus cultural elements and daily necessities, a cultural carrier that accompanies us day and night. Showcasing unique heritage through the 'core of the story'. Excellent cultural creativity, with exquisite and ingenious design, transforms the intangible campus context and common growth memory into tangible entities, which not only carries the profound history of the school, but also engraves the youth imprint of students, making cultural creativity transcend commodity attributes and become an important medium to awaken identity and convey the cultural confidence of the school. Integrating 'social resonance' into youth trends. In the era of social media, the "social attributes" of cultural and creative products are crucial. University cultural and creative industries need to grasp the aesthetic trends of young people, cleverly integrate interactive elements, create exclusive IPs or even "hidden styles", make owning and sharing cultural and creative industries a campus fashion, and become a "social authentication" for young people's identity recognition, thereby stimulating their sense of identity and enthusiasm for campus culture dissemination. Making students the protagonists of cultural and creative development, understanding their needs is a prerequisite, and deeply involving them is the core of cultural and creative development in universities. University cultural and creative industries need to break away from the one-way model of "school led" and shift towards a co creation model of "student led creation, school support, and multi-party empowerment", so that cultural and creative industries can truly become "students' own cultural and creative industries". The cultural excavation process enables students to become "explorers" of campus context. Universities should encourage students to visit the school history museum, interview old professors, sort out the development of disciplines, excavate historical allusions and academic traditions from dusty archives, and transform abstract school motto spirit into concrete design elements. In the creative design stage, students should be given full expression rights. Universities can provide students with a stage to showcase their creativity through cultural and creative design competitions, cultural and creative practice courses, and creative incubation bases. Respect the aesthetic preferences of young people, encourage them to break free from fixed thinking patterns, and organically integrate tradition with modernity, classics with trends. In the marketing and promotion stage, let students become "brand ambassadors". Universities can establish campus cultural and creative markets and online sales platforms to encourage students to use social media platforms to tell the stories behind cultural and creative activities; Expand the influence of cultural and creative industries through immersive unboxing experiences that are popular among young people; Support students in forming cultural and creative entrepreneurship teams to transform their ideas into actual profits. Making cultural and creative industries a booster for campus cultural construction and promoting students' participation in campus cultural and creative construction is not just about creating a few popular cultural and creative products, but also about using cultural and creative industries as a carrier to inherit campus culture, consolidate campus spirit, and cultivate campus temperament, realizing the empowerment of cultural and creative industries to campus cultural construction, making cultural and creative industries truly a "booster" for campus cultural construction, and achieving the educational goal of "cultural and creative education, cultural enrichment". This kind of feedback is highly compatible with the fundamental task of "cultivating virtue and nurturing talents" in universities. Inheriting campus culture through cultural and creative means can enhance the sense of identity of campus culture. The process of students participating in cultural and creative design creation itself is the learning, understanding, and inheritance of campus culture. The dissemination of cultural and creative products among students, alumni, campus, and society can help break through spatial limitations and achieve better inheritance and promotion of campus culture, allowing the campus context to be passed down from generation to generation in youthful creativity. Enriching cultural scenes with cultural and creative elements can enhance the infectiousness of campus culture. Campus culture construction requires carriers, and cultural and creative industries are important tools for enriching scenes and creating atmosphere. Cultural and creative works should be displayed and exhibition areas should be set up in places such as libraries, teaching buildings, and dormitory areas. Cultural and creative exhibitions, markets, and other activities should be held to fill every corner of the campus with cultural atmosphere, allowing students to experience cultural charm through immersion. Cultivating an atmosphere of cultural and creative inclusion can realize the educational value of campus culture. In the process of participating in cultural and creative creation and using cultural and creative products, students can unconsciously receive the influence of campus culture, cultivate character, and improve literacy: cultivate innovative thinking and practical abilities in creative creation, enhance communication skills and cooperation awareness in team collaboration, enhance cultural confidence and patriotism in exploring cultural elements, and cultivate responsibility and communication abilities in promoting cultural and creative activities. This model of "learning through participation and growing through practice" is the core embodiment of the value of cultural and creative education. (New Society)