Recently, the song "Jiahe Wanggang" has been widely spread on the internet, transforming an ordinary subway station in Guangzhou into a "fork in the road" carrying youthful dreams and sorrows, evoking memories and aspirations of many people. Coincidentally, the song "Come to the North and Learn Crafts" pays tribute to ordinary laborers in their struggle with its simple melody and sincere lyrics, and is known as the "Spring Festival travel song born ahead of schedule". Unlike amateur creators such as "market writers" and "food delivery poets", the creators of these songs are professional creators who have received systematic training and have a deep accumulation. The popularity of these works indicates that in the era of "everyone can create", professional creators have not been marginalized, but have instead taken advantage of the new media and new technology to showcase their unique value in the new popular literature and ushered in unprecedented opportunities. Professional creators are an indispensable force in the new mass arts. How can professional creators anchor their value coordinates in the context of national co creation? In the traditional pattern of artistic production, professional creators occupy the core position, leading the discourse power and aesthetic standards of artistic production. But in the new era of popular literature and art, ordinary people have transformed from mere recipients to creators, disseminators, and judges through forms such as short videos, live broadcasts, and online literature. This new cultural ecology requires professional creators to strengthen the people-oriented nature of their works, write about the lives of the masses, express their emotions, and become companions and spokespersons of the people. The creator of "Jiahe Wanggang" starts from their own life experiences and transforms daily commuting scenes and spiritual experiences into touching melodies, making the music the voice expression of "urban dream chasers". This creative attitude is the prerequisite for the work to be accepted, empathized, and disseminated by the public. Be a 'fixed star' in the torrent of traffic, safeguarding the depth of artistic thinking and artistic height with professional abilities. At present, the new popular art is flourishing, but there are also problems such as homogenization and pan entertainment. On the basis of popularizing art, improving the aesthetic character of new popular literature and art, and leading the development of new popular literature and art towards a healthier and more noble direction with excellent works that are appreciated by both the refined and the popular, is the mission entrusted to professional creators by the times. Black Myth: Wukong treats games as works of art rather than simply consumer goods, restoring ancient architectural details and reconstructing mythological philosophy with extreme craftsmanship. It not only satisfies the public's pursuit of visual wonders and gaming pleasure, but also carries profound cultural connotations and high artistic pursuits, allowing the influence of Chinese culture to break through the screen and go global. The high-quality short drama collection "Miracle" focuses on the changes in the fate of ordinary individuals in the wave of reform and opening up, reflecting the pursuit of quality with film level production standards, leading the short drama industry to transform from traffic competition to value driven. A broader historical perspective, deeper insight into human nature, and more rigorous aesthetic innovation ability are the foundation for professional creators to play a demonstrative and leading role in the creation of new popular literature and art. Be an active embrace of new media and technologies, empower creativity with technology, and reshape the connection between art and the public. The rapid development of online communication and digital technology has not only brought about changes in communication methods and creative tools, but also called for innovation in artistic creation thinking and expression forms. The song 'Come North, Learn Crafts' has been interpreted by AI into over a hundred different styles such as rock, folk, and electronic music, allowing sincere emotions to reach the public more quickly and providing more resonance points for listeners with different preferences, greatly promoting the dissemination of the work. Some relatively niche traditional arts have also utilized new media and technologies to achieve broader and deeper interactions with audiences. The Shaanbei storytelling ballad "Yellow Wind Rises" has spread widely on the internet as the theme song for the game "Black Myth: Wukong"; Many well-known opera performers enter the live broadcast room to understand the audience's needs in real time, adjust their creative direction, and provide a broader space for the inheritance of opera while returning to the public. The new expressions brought by new media and technologies are powerful engines for professional creators to promote the advancement of literature and the times. The production of new popular literature and art is fluid and continuously evolving. The value of professional creators may lie in: safeguarding the depth of thought and aesthetic quality that literature and art should possess with professional competence in "mass creation"; In the ever-changing "flow", outstanding works that embody the spirit of the times and can withstand the test of time have emerged. (New Society)