The prelude to the Spring Festival has been officially kicked off by various local New Year's goods festivals. Unlike previous years, this year's technology New Year's goods have become the "new darlings" of people's New Year's purchases, and the list of New Year's goods is being rewritten by technological progress. At the "2026 Zhejiang New Year Consumption Season" New Year's goods collection in Hangzhou, multiple "New Year's Smart Gifts" were showcased. Realistic floating mobile phone stickers are highly sought after by consumers due to their combination of auspicious New Year symbolism and cool technological sense, and are in short supply; The flight camera, which can fly in the air and stably track and shoot, weighing only 125 grams, has attracted many customers to inquire about their experience; A desktop companion robot with a built-in large model and dancing function, serving as an "atmosphere bearer" in front of children's round eyes and young people's raised phone cameras. At the "New Year's Eve GO Season" event held in Huaqiangbei, Shenzhen, intelligent terminal products with interactive capabilities and emotional companionship properties sold well, giving the new year a new technological texture. On the popular New Year's goods list are also anti-aging technology products. At the Silver Age New Year's Goods Festival in Xicheng District, Beijing, intelligent exoskeleton walking robots and smart AI mattresses that can display heart rate and breathing data in real time have become popular choices for younger generations to express filial piety. Technology products have entered the public's annual shopping list in bulk, giving "artificial intelligence+consumption" a new landscape of holiday economy. When "buy anytime, arrive on time" becomes the norm of shopping, it is inevitable that the consumption of New Year's goods will shift from "practical" and "hoarding" to "experiential" and "caring". New Year's goods from technology have injected new vitality into the traditional Spring Festival. The "lazy cleaning package" consisting of robotic vacuum cleaners, window cleaners, etc. has become a powerful assistant for many families' "New Year's cleaning", while AI glasses and translation headphones provide "technological travel equipment" for people planning to travel during the Spring Festival. The warm interaction and witty blessings of intelligent companion robots make "emotional interaction" the core value of this type of product. The "technology added items" in the New Year's goods list reflect a richer dimension of people's longing for a better life, and technology is reshaping the sense of Spring Festival ceremony in a warm way. The popularity of New Year's goods in technology is not accidental, but the result of the resonance between technological maturity, policy guidance, and consumption upgrading. On the demand side, consumers pay more attention to service and value experience. From consumer grade drones to smart wearables, from AI interactive products to exoskeleton robots, the diverse demands across generations have opened up a broad market for technology goods. On the industrial side, manufacturing bases are promoting the deep integration of AI and intelligent manufacturing, giving rise to a large number of local brands. And all of this is thanks to the precise guidance and empowerment of policies. The "2026 National Online New Year's Goods Festival" led by the Ministry of Commerce regards "technology consumption" as an important sector and encourages the consumption of smart products. Under the support of the national "two new" policies, smart products such as smart glasses and smart watches have been included in the national subsidy scope for the first time this year. The policy not only promotes consumption, but also emphasizes regulating the ecology of the technology industry. In May 2026, China will implement two national standards for smart home appliances, establish a five level intelligent rating evaluation system, and promote the transformation of technology consumption from "conceptual speculation" to "value accumulation". New Year's goods are not just items, but also a carrier for Chinese people to reunite, pray for blessings, welcome the new year, respect the elderly, and connect with family and friendship. The transformation of technology New Year's goods from "niche tasting" to "popular pursuit" indicates that as long as technological innovation is deeply integrated into daily life and actively adapted to festival scenes, the festival connotation of traditional festivals can be better expressed through the integration of technological elements. As long as the technology New Year goods are priced affordably and feature focused, and can accurately meet people's new needs for emotional interaction, health care, and smart living, the products can move people and achieve a two-way rush between modern technology and traditional festivals. While embracing the fashion and novelty brought by technological New Year's goods, it should also be noted that the product design of technological New Year's goods should prevent superficial showmanship and technological accumulation. Only technology products that closely meet the diverse needs of society, have both universality and interpersonal connectivity, can go far. Firstly, it is particularly important to pay attention to bridging the "digital divide" and prevent high-tech gifts from becoming unusable decorations when it comes to technology New Year goods. For example, considering the elderly who are not familiar with digital technology, products should have usability and clear guidance to allow technology to reach everyone warmly. Secondly, technological New Year goods should focus on the creative transformation of festival cultural connotations, making technology a catalyst to activate the vitality of traditional culture. For example, by combining augmented reality technology with intangible cultural heritage techniques such as New Year pictures and Paper Cuttings, creative designers can find inspiration from the Chinese zodiac culture, etiquette and custom history, which can make the scientific and technological New Year goods more colorful. Of course, we should not forget that the core of New Year's flavor is always genuine companionship, heartfelt communication, and a sense of ritual participation together. The popularity of technological New Year products has made the New Year's flavor more updated, intense, fashionable, and technological, which is a unique New Year's flavor belonging to the digital age. The traditional festivals are revitalized and charming due to the integration of technology. This is a New Year scene where technology, culture, and beauty coexist, and tradition and modernity blend together. (New Society)