On the morning of February 7th, Qingshiban Street in Zhongshan Ancient Town, Jiangjin District, Chongqing, was bustling with people saying 'One pair of chopsticks, one bowl, 52 yuan, eat all over the street!'. The 21st "Thousand meter Banquet" is about to open, and more than 300 Eight Immortals tables along the street have been covered with indigo printed cloth, with a "banquet leader" wearing red silk on the chest standing at each table. They are not only the "hosts" of this table, but also the "contemporary narrators" of this millennium old folk tradition. At 10 o'clock in the morning, Elder Chen was already busy at the Eight Immortals' table. In addition to bowls and chopsticks, there are several special objects on the table: a set of Paper Cuttings templates to be experienced, a package of materials for making "three wonders of ancient town", and a collection of seals with seals. Our table is blessed, today's first hard dish - Jiangjin Spicy Chicken is here! ”As Lao Chen prepared the dishes, he told the story of this intangible cultural heritage delicacy. "We chose local running pheasant and paired it with Chaotian pepper stored in cellar last autumn. Spicy but not dry, fragrant into the bone marrow, this is the 'first flavor' of our Zhongshan ancient town's Chinese New Year." "Xi Chang Zhi" is the innovation of this year's long banquet. The 110 seat leaders are composed of inheritors of intangible cultural heritage, old neighbors, and cultural and tourism volunteers. They are not only service providers, but also cultural translators and experience guides. In the past, tourists were 'spectators', but now they are' seated guests', "said the event organizer." We want everyone to be able to hear stories at the dining table, feel warmth through interaction, and explore the transformation of cultural tourism integration from 'sightseeing style' to 'immersive style'. "" Look, change your face! ”With a round of applause, Sichuan opera actors shuttle between the tables, brushing their sleeves and turning their heads, their facial expressions changing instantly. The biggest breakthrough of this year's long banquet is to completely break the boundary between the "exhibition area" and the "consumption area" of intangible cultural heritage. The painting booth is set up beside the table, Paper Cuttings artists teach on the spot, and silver noodle masters stretch noodles on the street... The intangible cultural heritage art has changed from static display to dynamic participation, and tourists can see, taste, do, and ask. This is the 'Dragon Soaring Auspicious Cloud' I cut! ”7-year-old Tong Tong held up his artwork and showed it to his desk mate. Ms. Wang, the mother, sighed and said, "In the past, when I took my child to see intangible cultural heritage, he always said 'I couldn't understand it.' Today, I cut paper and made rice candy myself, and I shouted that I would come back again. This' intangible cultural heritage into life 'model transforms cultural resources into experiential, consumable, and memorable products, which not only expands the influence of intangible cultural heritage, but also creates new consumption growth points. This year's long banquet has been extended for the first time to combine "two-day core activities+comprehensive Spring Festival experience", forming a full-time immersive experience of "lunch banquet, afternoon entertainment, and night lantern watching". The linkage of the four major scenic spots has launched a check-in and stamp collection activity, giving away customized commemorative medals, effectively guiding the flow of tourists from the core area of the ancient town to the surrounding scenic spots. "It's not like traveling. It's like going back to go home for the Spring Festival. ”Ms. Li, a tourist from Chengdu, made an appointment with a Chongqing family that she had just met with her desk mate. "Next year, we will sit at another table and invite Elder Chen to continue telling the stories of the ancient town," she said