According to data released by Haikou Customs on the 9th, during the first week of the Spring Festival travel rush (February 2nd to February 8th), Haikou Customs supervised a total of 1.106 billion yuan in duty-free shopping on outlying islands, 191900 duty-free shoppers, and 895000 shopping items, with month on month increases of 6.3%, 26%, and 9.4%, respectively. The reporter learned that this year is the first Spring Festival travel rush after the closure of Hainan Free Trade Port. Driven by the new consumption trend of "returning home" to "traveling", more and more tourists are choosing Hainan as an ideal destination for family reunion. At Sanya Phoenix International Airport, the combination of Spring Festival travel and tourist crowds has made Hainan's New Year atmosphere increasingly strong, and the popularity of tax-free consumption continues to rise. In the first week of the Spring Festival travel rush, various duty-free shops seized the opportunity and not only launched discount activities such as full amount gifts and double points, but also specially increased the supply of Spring Festival themed products such as New Year gifts, imported chocolates, high-end drinks, and limited edition cosmetics. This year is the first Spring Festival travel rush after the lockdown, and the effect of the offshore duty-free policy combined with the peak sales season of Spring Festival travel rush has exceeded expectations in terms of passenger flow and consumption power, "said the person in charge of the Sanya Phoenix Airport duty-free shop. Nowadays, shopping in duty-free shops is as convenient as visiting a mall right in front of your house. ”Ms. Fu, a local resident, purchased a lipstick and several New Year's costumes with her ID card and offshore records. As the Spring Festival approaches, there is a significant increase in island residents like Ms. Fu who use the "buy and pick up" method to purchase "New Year's goods". They are becoming a "new force" for tax-free consumption on outlying islands. According to the Announcement on Adjusting the Tax Exemption Shopping Policy for Hainan Island Tourists issued by the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation, starting from November 1, 2025, the new tax exemption policy for Hainan Island will be officially implemented, including expanding the scope of goods, allowing domestic goods to be sold tax-free, expanding the applicable population to departing passengers, and facilitating shopping for island residents. The policy upgrade further meets the diverse shopping needs of travelers. According to statistics from Haikou Customs, since the adjustment of the offshore duty-free policy on November 1, 2025, as of February 8, 2026, after the new policy has been implemented for 100 days, the amount of offshore duty-free shopping supervised by Haikou Customs has reached 11.585 billion yuan, a year-on-year increase of 14.71%. (New Society)