On February 6th local time, the Milan Cortina Winter Olympics kicked off grandly. The foothills of the Alps are covered in silver, and the passion of ice and snow surges in various fields. On the field, China competes with athletes from various countries, practicing the Olympic motto of "Faster, Higher, Stronger - More United"; Outside the arena, Chinese elements shine with a unique brilliance. From cloud technology to colorful screens, from ice and snow equipment to cultural experiences, China is deeply participating in this globally anticipated Winter Olympics ceremony in diverse ways. Intelligent transportation makes urban mountainous areas no longer far away. The curling simulation area at the Alibaba Cloud booth in the Milan Cortina Winter Olympics main media center has attracted a lot of attention. At the moment when the participant throws the curling stone, 20 high-speed cameras synchronously capture the motion trajectory, and the system quickly generates a full range slow motion freeze replay to restore the details of the motion. This technology originated from Alibaba Cloud's first application of a 360 degree real-time playback system at the Beijing Winter Olympics. Alibaba Cloud product solution expert Fan Liang told reporters that the technology has now been fully upgraded. The new generation algorithm has broken through the problem of image recognition in low contrast snow environments, and can accurately restore the details of athletes' movements in complex backgrounds. Currently, this technology is serving 10 competition venues at the Milan Cortina Winter Olympics. At this Winter Olympics, the official Olympic model based on Alibaba Qianwen is open for use by delegations from various countries. This is the first time that artificial intelligence big model technology has been deeply integrated into the core business processes of the Olympic Games. From game scheduling and resource coordination to traffic command and global broadcasting, artificial intelligence is becoming the "digital hub" supporting this large-scale event. This innovation is based on China's continued participation in the digitalization process of the Olympic Games: the 2022 Beijing Winter Olympics will become the first Olympic Games to have 100% cloud based core systems; During the 2024 Paris Olympics, cloud based broadcasting distributed globally through Alibaba Cloud officially surpassed satellite broadcasting and became the main broadcasting method for Olympic events... International Olympic Committee Chief Information Technology Officer Irario Kolna stated that Alibaba Cloud's cloud broadcasting technology reduces the cost and manpower investment of Olympic event broadcasting, making the broadcasting method more universal and flexible. This Winter Olympics is known as the most dispersed Olympics in history, with 18 competition venues located in an area of over 22000 square kilometers in northern Italy. The four major competition areas are separated by an average of over 250 kilometers, making transportation organization and coordination unprecedentedly difficult. To this end, the Alibaba Cloud team has launched the "2026 Winter Olympics Transportation" application, creating the first comprehensive intelligent transportation platform covering all event scenarios: spectators and registered personnel can scan codes to take buses, trains, and shuttle buses, and receive personalized travel advice; Drivers can receive real-time road condition information and traffic control prompts to optimize pick-up and drop off routes. This truly connects the 'last mile' from the city to the mountainous area, "said Zhang Yanjia, the architect of Alibaba Cloud's Olympic project. Green hosting is an important commitment of this Winter Olympics. The "Energy Consumption Treasure" system developed by Alibaba Cloud integrates sensor and smart meter data deployed inside and outside the venue to achieve full process monitoring of energy usage such as water, electricity, and heating, and accurately track the carbon footprint of the entire event cycle. The "Energy Issue Tracking Module" can automatically identify abnormal energy consumption and generate analysis reports, helping the organizing committee achieve refined energy-saving management. International Olympic Committee President Coventry stated that the cloud computing and artificial intelligence technologies provided by Chinese companies have significantly improved the operational efficiency and sustainability of the Winter Olympics, making it the smartest Olympic Games in history. These artificial intelligence technologies will be the eternal gift left to the world by the Milan Cortina Winter Olympics, shaping the future of the Olympics. "Colorful screens restore every exciting moment. The Italian government expects that this Winter Olympics will attract nearly 3 billion TV viewers worldwide to watch online. The Winter Olympics International Broadcasting Center, located at the Allianz Exhibition Center in Milan, is the heart of the broadcasting services for this year's Olympic events. Here, it operates 24 hours a day without interruption, delivering rich and clear game visuals to global audiences. At the International Broadcasting Center of the Winter Olympics, hundreds of high-definition screens present real-time footage of different venues - skating on snow trails, dancing on ice surfaces, with full colors and clear details, giving people a sense of immersion. These high fidelity visual presentations cannot be achieved without stable and reliable display technology and screen protection. In February 2025, TCL officially became a global partner of the Olympics, equipping cutting-edge display products for Olympic venues, broadcasting centers, media centers, Olympic villages, and other venues, including large screen high-definition TVs, digital signage, and LED screens. On the field, TCL display products have become a warm carrier of the "athlete moment" of the Olympic Games. Athletes can use the large screen in the mixed interview area to connect with their family and friends in real time after the competition and share happy moments; At the Milan Olympic Village, the TV screen plays real-time replays of the events, and athletes often gather in small groups in the public rest area to enjoy the exciting moments on the field. Ioannis Eksakos, CEO of Olympic Broadcasting Services, said, "The requirements for image quality, reliability, and continuous operation capability in Olympic broadcasting are extremely strict." TCL, as a leading global technology industry group, has provided a series of equipment for Olympic broadcasting that has withstood practical tests and assisted the International Olympic Committee in delivering high-quality Olympic images to the world. In addition, TCL also provides a series of artificial intelligence terminal products for the Olympic Village, including air conditioners, refrigerators, washing machines, dryers, digital signage, speakers, etc., to provide athletes with a comfortable and convenient participation experience. Athletes can use TCL augmented reality glasses to record training footage, or use its built-in artificial intelligence technology for real-time translation and barrier free communication with athletes from other countries. During the Winter Olympics, TCL's "Snow Velvet Wonderland" Milan Winter Olympics Theme Pavilion was opened to local citizens and international audiences at the Central Station Square in the center of Milan, showcasing cutting-edge display technologies such as Mini LED, printed OLED, and quantum dots. On the opening day of the exhibition hall, Coventry experienced Chinese intelligent electronic products on site. She was deeply impressed by the innovative products and technologies brought by Chinese companies, "These products bring people closer to the movements of athletes, making every moment feel like they are there and full of emotions." Coventry expressed the hope that the cooperation between the Winter Olympics Organizing Committee and Chinese companies will help bring the Olympics closer to athletes and sports enthusiasts around the world. The Milan Cortina Winter Olympics is also an important platform for Chinese companies to enter the international market. ”According to Wang Cheng, CEO of TCL Technology, TCL has established 47 research and development centers and 39 manufacturing bases globally through its two major industrial groups, TCL Industrial and TCL Technology. Its business covers more than 160 countries and regions around the world. Its appearance at the Winter Olympics is a vivid portrayal of Chinese companies deeply integrating into the global industrial and value chains and rising to the high-end. The Milan Winter Olympics is just the beginning. I believe that the technological innovation power brought by Chinese companies in the future will bring more new changes to the global sports industry. Since the hosting of the Beijing Winter Olympics, a major event in ice and snow sports, with the goal of "driving 300 million people to participate in ice and snow sports," China's ice and snow industry has made significant progress. At this Winter Olympics, some Chinese winter sports equipment manufacturers are active both on and off the field, and the Chinese sports industry is deeply integrating into the global industrial and supply chain system. In ice and snow sports, especially in short track speed skating, steel frame bobsleigh and other competitions where speed determines victory or defeat, even the slightest difference often affects medal ownership. Clothing is one of the important factors that affect this tiny difference, and a single yarn or fabric needs to be carefully studied repeatedly. At this Winter Olympics, Chinese sports brand ANTA provided professional competition and training equipment for 10 Chinese national teams, including short track speed skating, skeleton bobsleigh, and snowboarding. At the same time, ANTA also provided awards and living equipment for the Greek sports delegation. The technical features of sports equipment such as sportswear and steel frame snow bikes focus on independently developed core technologies, achieving optimized abilities in wind resistance, temperature control and warmth, blade protection, etc., providing equipment support for athletes to compete on the field. Chinese outdoor sports brand Boxi has reached strategic cooperation with international ice and snow organizations such as the International Skating Union and the International Ski and Mountaineering Federation. In this Winter Olympics, referees and technical teams will wear the brand's clothing to provide services to athletes. In addition, Boxihe is also an official partner of the Olympic Committees of countries such as Kyrgyzstan, Bolivia, and Ecuador, providing equipment support for them. The President of the Ecuadorian Olympic Committee, Delgado, stated that the high-quality equipment provided by Boche will help the country's athletes achieve outstanding results and contribute to the improvement of the country's sports strength. At the opening ceremony of the Winter Olympics, Chinese pianist Lang Lang performed on stage, playing a melodious piano piece that stirred emotional resonance across borders. The Olympic spirit, like music, can transcend borders, unite people, bring warmth and strength. This collaboration has made me more convinced that art and sports are bridges to world peace, "Lang Lang told our reporter. Since its opening, the Winter Olympics' China House 'located in Villa Clerich in Milan has attracted a continuous stream of visitors. The design of "China House" not only reflects the main visual elements of this Winter Olympics, but also skillfully combines the traditional cultural symbols of Chinese Spring Festival to make the oriental flavor echo the Olympic atmosphere. In the cultural exhibition area, there are 67 sets of cultural relics from the China Sports Museum, which systematically present the development of traditional Chinese sports such as equestrianism, martial arts, Go, chess, and Cuju; In the Intangible Cultural Heritage Interaction Zone, tourists from all over the world actively experience the intangible cultural heritage projects, feel the sweet art on their fingertips in the sugar sculpture production, and appreciate the beauty of folk customs in Paper Cuttings techniques; In the sports interactive area, audiences can immerse themselves in the charm of traditional Chinese sports through technological means such as virtual reality and motion sensing devices. On and off the field, communication goes beyond sports competitions. The "Illustrated Winter Olympics" themed exhibition hosted by Tsinghua University was held in Milan, showcasing the deep dialogue between Beijing and Milan in terms of creativity and humanities through painting, design, and visual narrative. The cultural exchange event "Italy and China: Olympic Spirit and Inheritance of Ancient and Modern Art" jointly organized by the Palace Museum and the Italy China Friendship Association kicked off at the Brera Art Museum in Milan. Representatives from the cultural and sports circles of China and Italy gathered together to explore in depth how sports can promote mutual learning of civilizations and enhance people to people exchanges. The Chairman of the Organizing Committee for the Milan Cortina Winter Olympics, Marago, stated that sports competition and artistic exchanges are the bonds that enhance friendship between peoples of different countries. "The sports cooperation between Italy and China has always maintained a high level, and we look forward to achieving more fruitful results in the future