● Local governments will provide more than 360 million yuan of consumer subsidies in the form of issuing consumer coupons, ticket exemptions, ticket stub linkage discounts, etc. ● Encourage popular cultural and museum venues and performing arts venues to appropriately extend their opening hours ● Support the opening of qualified public stadiums and gymnasiums free of charge or at a low price ● From the launch of the New Year's Day to February 8, the State Council Information Office held a press conference on February 11 to introduce the special activities of the 2026 "TESCO Group Spring Festival" and ensure the supply of the Spring Festival market. Sheng Qiuping, Vice Minister of the Ministry of Commerce, introduced that the Ministry of Commerce, together with nine departments, planned the "TESCO Group New Year" Spring Festival special event, and prepared triple gift packages for consumers, including old for new, award-winning invoices, and financial support. The business department guides department stores, supermarkets, shopping centers, outlets and other commercial circulation enterprises to carefully organize their sources of goods and carry out promotional activities that benefit the people; The cultural, tourism, and sports departments encourage popular cultural and cultural venues, as well as performing arts venues, to extend their opening hours appropriately, and support the free or low-cost opening of public sports venues that meet the conditions; The civil aviation and railway departments will increase transportation capacity and introduce convenient measures such as luggage pick-up and drop off, and accompanying snow gear. We have also prepared sufficient policy gift packages for inbound tourism. In terms of "Comfortable Purchase", we will further improve the payment environment such as bank cards, mobile payments, and cash, providing overseas travelers with a worry free and fast consumption experience. In terms of "enjoying discounts", there are 13000 departure tax refund stores, which are equipped with various high-quality products. Foreign friends can enjoy an additional 10% discount when shopping in China. Guo Wuping, spokesperson for the State Administration of Financial Regulation and director of the Policy Research Department, stated that the State Administration of Financial Regulation requires financial institutions to leverage their service network and financial technology advantages to assist in organizing consumer promotion activities, issuing consumer subsidies, and providing value-added services. Many financial institutions will cooperate with key merchants to plan rich and colorful Spring Festival promotional activities, launching preferential measures such as consumption red envelopes, payment discounts, and point redemption, to bring joy and benefits to the people and guide financial resources to better serve the people's livelihood. Yang Mu, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, introduced that since the launch of the National Online New Year's Goods Festival in January 2026, hundreds of exciting activities have been launched by various regions, e-commerce platforms, and brand merchants. According to the monitoring of key e-commerce platforms using business big data, from the launch of the New Year's Day to February 8th, the national online retail sales reached 989.73 billion yuan. It mainly presents four characteristics: firstly, strengthening the integration experience and stimulating new consumption vitality. New forms such as cloud based exhibitions, live streaming promotions, and digital interactive experiences are widely used in various regions, synchronously linking offline business districts, cultural and tourism scenic spots, and other scenes, to build an integrated online and offline New Year's goods consumption matrix. The second is to improve the quality of supply and lead the new trend of consumption. Focus on expanding the supply of distinctive and high-quality products, and promote the upgrading of intelligent, green, healthy and organic consumption. The third is to promote traditional culture and give new connotations to consumption. Amplify the effect of intangible cultural heritage during the Spring Festival, carry out characteristic activities around folk culture and China-Chic cultural innovation, and promote the deep integration of intangible cultural heritage skills and online consumption. The fourth is to connect the entire market and expand new consumer space. With the theme of "Happy Market Soon", the activity of "Silk Road E-Commerce Celebrating the New Year" was carried out, which not only introduced good things from around the world, but also promoted Chinese Spring Festival culture and featured products to the world. Li Zhongzhi, Director of the Publicity Department of SARFT, said that the radio and television listening industry will actively participate in and serve the "TESCO Group Spring Festival" activity, which is mainly reflected in four driving forces. Firstly, the TV Spring Festival program is full of exciting and diverse content, driving new consumer demands with high-quality content. Secondly, the rich and diverse online audio-visual activities have driven the conversion of large audio-visual traffic into new consumption increments. Thirdly, ultra-high definition brings new audio-visual experiences and drives the iteration and upgrading of digital cultural consumption. The fourth is to use Spring Festival promotion to drive Spring Festival consumption, and showcase the vibrant consumption scene with reports full of New Year flavor. Fu Hanxiao, the head of the Industry Development Department of the Ministry of Culture and Tourism, said that a rich cultural and tourism feast will be presented from three aspects: characteristic activities, measures to benefit the people, and innovative scenes, making travel more satisfying, heartwarming, and comfortable. The Ministry of Culture and Tourism has launched 22 themed activities in seven major sections, including "Welcoming Spring with Culture, Art for the People", "Celebrating the New Year with Intangible Cultural Heritage, Appreciating the Chinese New Year", and "Celebrating the New Year in Cultural Museums", around the theme of "Celebrating the New Year with Joy", enriching the cultural life of the masses. Various regions will also provide over 360 million yuan in consumer subsidies in the form of issuing vouchers, ticket reductions, and ticket root linkage discounts. Ai Yu, the head of the Sports Economy Department of the General Administration of Sport, stated that better conditions will be created for the public to participate in sports activities. The General Administration of Sport has released the "2026 Spring Festival Holiday Outdoor Sports Boutique Route" to facilitate public participation in safe and high-quality outdoor sports. During the Spring Festival holiday, sports administrative departments in various regions will continue to ensure that public sports venues are open to the public for free or at a low cost, providing better public services and products for the general public to exercise and fitness during the Spring Festival holiday. Data shows that the supply and demand of daily necessities market before the holiday are both strong, and prices are generally stable. On February 9th, the inventory of grain, oil, meat, and eggs in key chain supermarkets across the country increased by more than 20% compared to the same period last month, and vegetable inventory increased by 7.7%. During the Spring Festival holiday, business departments at all levels will strengthen their duty and closely monitor market operations, and continue to do a good job in supplying daily necessities to the market. Sheng Qiuping said that in 2026, the Ministry of Commerce will adhere to the strategic basis of expanding domestic demand, closely combine benefiting people's livelihoods with promoting consumption, vigorously boost consumption, and create the "Buy in China" brand. The focus will be on promoting the expansion and upgrading of commodity consumption, expanding service consumption, cultivating and strengthening new types of consumption, and continuously optimizing consumption scenarios, providing strong support for building a strong domestic market and promoting high-quality development. (New Society)