On December 12, the State Administration of Market Supervision issued the Guidelines for Compliance of Price Behavior in the Automotive Industry (hereinafter referred to as the Guidelines), and the Ministry of Industry and Information Technology issued the Safety Requirements for Intelligent Connected Vehicle auto drive system (Draft for Comments) (hereinafter referred to as the Safety Requirements) to jointly help the high-quality development of the automotive industry. The State Administration for Market Regulation stated that currently, there are illegal behaviors in the automotive industry such as not clearly marking prices according to regulations and price fraud, which harm the interests of consumers and operators, disrupt the market order of fair competition, and are not conducive to the high-quality development of the industry. Based on the current development reality of the automotive industry, the "Guidelines" further clarify the boundaries of behavior, unify regulatory rules, guide automobile production and sales enterprises to operate in accordance with the law and regulations, and promote the formation of a market order of high quality, good price, and healthy competition. The "Guidelines" have refined the price behavior norms of automobile production enterprises, clarifying the price compliance requirements for each link from vehicle to component production, from pricing strategy to sales behavior. Implement full process price management, strengthen fair pricing constraints, standardize promotion and pricing behavior, and crack down on unfair pricing behavior in accordance with the law. The "Guidelines" focus on the sales process of new cars, and strive to regulate prominent issues such as non compliant pricing and false promotions. Establish a risk warning mechanism to encourage platforms to provide two-way warnings of operational and consumer risks for significant low-priced behavior. In addition, guide enterprises to strengthen internal compliance construction. The Guidelines encourage automobile production and sales enterprises to establish internal price compliance management mechanisms, including six mechanisms: price decision-making, sales contract management, internal supervision, price emergency response, risk prevention and control, and price compliance training, to achieve full process control of price behavior. The China Association of Automobile Manufacturers stated that in recent years, the "internal competition" in the automotive industry has seriously affected the healthy development of the industry, disrupted the normal competition order in the market, and led to a continuous decline in the overall profitability of the industry. The "Guidelines" are based on laws and regulations such as the "Price Law of the People's Republic of China" and the "Administrative Penalty Regulations for Price Violations", providing clear, specific, and comprehensive guidance and tips for automobile production and sales enterprises to avoid certain specific behaviors that violate legal red lines in their business activities, effectively helping enterprises avoid possible legal and regulatory risks, and promoting enterprises to achieve legal and compliant operations at the source. On the same day, the Safety Requirements issued by the First Equipment Industry Division of the Ministry of Industry and Information Technology stipulated the technical requirements, support requirements and the same type determination of the intelligent connected vehicle auto drive system, and described the corresponding support requirements inspection, safety file inspection, confirmation test and other methods. The Safety Requirements points out that many safety accidents related to automatic driving have occurred in recent years, exposing the safety problems of the auto drive system. The formulation and implementation of mandatory national standards will help promote innovation and industrial upgrading of autonomous driving technology, facilitate the coordinated development of upstream and downstream enterprises in the industry chain, and create more employment opportunities and economic benefits. Experts say that in the long run, implementing standards can effectively offset short-term cost increases and bring additional economic benefits by improving product quality, reducing accident costs, and achieving economies of scale. At the same time, the implementation of safety standards is of great significance for ensuring public safety and improving overall social welfare, and its social benefits far exceed the increase in short-term costs for enterprises. Cui Dongshu, Secretary General of the Passenger Car Market Information Joint Branch of the China Automobile Dealers Association, stated that the Chinese automotive industry has formed a global leading competitiveness in comprehensive cost and quality. The implementation of relevant norms and standards will guide automobile companies to shift from relying solely on price competition to winning the market through technological innovation, brand enhancement, and service optimization. While regulating price behavior and promoting quality upgrading, the Chinese automotive industry will usher in a new stage of healthier and more sustainable high-quality development. (New Society)