At the Porte de Versailles exhibition center in Paris, France, Chinese wine has attracted the attention of international professionals for its clear taste style and mature market appearance, with its light aroma and lingering fragrance in the international wine taster's cup. The 7th Paris International Wine and Spirits Exhibition will be held in Paris, France from the 9th to the 11th. The exhibition gathers nearly 6000 exhibitors from over 60 countries and regions, attracting nearly 60000 professional buyers from around 155 countries and regions. Compared with the previous edition, the scale of this exhibition has further expanded, with over 100 new exhibitors added, becoming an important window for observing trends in the international wine and spirits industry. In the wine exhibition area, the diverse expression of terroir in Chinese wine has attracted many industry insiders to stop and taste. French wine dealer Thibault de la Haye tasted Chinese wine on his first visit to China in 1997. In his opinion, China is now able to produce very high-quality wine, and the progress made in grape quality, brewing techniques, oak barrel aging and blending is clearly visible in the wine. Many industry insiders believe that the prominent feature of Chinese wine is reflected in its diversity of styles. Jean Cl é ment Cass, Asia Sales Director of French wine company Bernard Maguire Group, said that wines from multiple regions in China have distinct characteristics. China has wine producing areas in multiple regions, such as Yunnan, Shandong, Ningxia, etc., so Chinese wine itself is highly diverse. ”He said that overall, the taste style of Chinese wine is between rich and heavy, and delicate and elegant. Ordinary consumers also perceive the improvement in the quality of Chinese wine. About 30 years ago, I tried some Chinese wines, and today when I taste them again, the changes are shocking, "said Eric Couty from France. Some Chinese white wines can already be compared to high-quality French white wines in terms of flavor purity and aging maturity. Exhibition staff member Nino Consoli commented after tasting Chinese wine for the first time that the texture and terroir characteristics can be clearly felt in the wine. The overall impression is very good, and the wine is made very well. He believes that one of the major advantages of the Chinese wine market is stability. Whether it is policies, tariffs, or the overall market environment, it is conducive to the long-term planning and sustainable development of wine companies. When it comes to the prospects of cooperation in the wine industry between France and China, Hayek believes that French and Chinese wine companies have similar values and business models in maintaining wine quality and long-term industry value. By integrating experience and concepts, both parties can help enhance the overall value of wine in different markets and promote the healthy development of the industry chain. Liu Hai, the head of Ningxia Liushi Winery, has been involved in grape cultivation since 1997 and has long been interested in and involved in the development of the Chinese wine industry. He said that it was not until recent years when Ningxia wine has won numerous awards in international competitions that people gradually realized that Ningxia wine has reached a considerable level. In his opinion, compared to French wine, Chinese wine often emphasizes fruit aroma and sweetness, has a clear structure, is relatively friendly to the palate, has a lower drinking threshold, and is more easily accepted by ordinary consumers. At the same time, Chinese wineries focus on integrating local historical and cultural elements into the design of wine bottles and labels, making wine a carrier of cultural exchange. Several exhibitors believe that although the number of Chinese wineries that can participate in large-scale international exhibitions is still limited, the Chinese wine industry is exploring an international path with its own characteristics in the context of changes in global consumption trends and reshaping of the international market. (New Society)