When mushrooms from deep mountains are brought to the dining tables of urban residents through live streaming cameras, and high-quality products are delivered to rural areas with the presence of delivery drivers, a set of inspiring data quietly floods the screen: in 2025, China's rural online retail sales will exceed 3 trillion yuan for the first time, with a year-on-year growth of 6.7%. The online retail sales of agricultural products reached 783.31 billion yuan, a year-on-year increase of 9.9%. This series of dynamic numbers is not only a vivid footnote to the booming development of rural e-commerce, but also a powerful proof of digital China empowering rural revitalization. It hides the eager expectations of millions of farmers to increase their income, become prosperous and have a better life, and highlights the strong resilience and infinite vitality of the super large market. The breakthrough achievement of 3 trillion yuan benefits from the precise protection of policies. From the joint issuance of opinions by the Ministry of Commerce and 17 other departments to strengthen the construction of county-level commercial systems, clarifying the goal of "chain supermarkets and logistics distribution centers in counties and villages, commercial centers in towns and villages, and express delivery services in villages and villages" during the 14th Five Year Plan period, to the continuous implementation and effectiveness of the policy of "promoting agriculture through digital commerce", focusing on cultivating new rural commercial leaders and strengthening agricultural brand construction, a series of warm, powerful, and precise measures have been taken to build a broad development stage for rural online retail, promote the continuous tilt of various resource elements towards the rural market, and smoothly open up the "two-way fast lane" of industrial products going to the countryside and agricultural products entering the city. The breakthrough achievement of 3 trillion yuan cannot be achieved without the continuous improvement of rural infrastructure. The development of rural e-commerce was once constrained by poor logistics. Now, with the deepening of county-level commercial construction actions, the comprehensive commercial and trade service centers in county towns and township commercial and trade centers have been upgraded and improved. In areas where conditions permit, village level express delivery points have basically achieved full coverage, with one network cable and one express delivery vehicle, allowing remote villages to completely break down geographical barriers and connect to vast markets. At the same time, digital technologies such as 5G and big data are accelerating their application in rural areas. County level e-commerce public service centers are conducting skill training to teach farmers how to live stream sales and store operations, turning "mobile phones into farming tools, live streaming into agricultural work, and data into agricultural materials" from vision to reality, allowing more farmers to catch up with the "fast train" of the digital economy and enjoy the "e-commerce rice". The breakthrough achievement of 3 trillion yuan demonstrates the vigorous vitality and innovative spirit of various market entities. Starting from e-commerce platforms to assist agriculture, conducting live broadcasts to promote the continuous increase in sales of agricultural specialty products, and upgrading and transforming traditional outlets such as rural couple stores into new convenience stores with multiple functions including commodity sales, express delivery, and agricultural product brokerage, various market entities are showcasing their strengths and working together to continuously enrich and improve the quality of rural online retail formats. From fresh vegetables in Shouguang, Shandong to high mountain Yunwu tea in Guizhou, and high-quality beef and mutton in the northwest grasslands, high-quality agricultural products have gone beyond deep mountain production areas and entered the national consumer market through e-commerce platforms. This not only meets the needs of urban residents for high-quality agricultural products, but also enables farmers to achieve their aspirations of "employment at their doorstep and increasing income through good products". Achieving a breakthrough of 3 trillion yuan is a new starting point for rural online retail. At present, there are still shortcomings in the development of county-level commerce, and the influence of e-commerce talents and agricultural specialty product brands in some rural areas still needs to be strengthened. There is still broad space for high-quality development of rural online retail. Continuing to adhere to policy guidance and market leadership, continuously improving rural circulation networks, cultivating and strengthening market entities, and strengthening e-commerce talent support, rural online retail will continue to unleash new vitality, unleash new potential, break through one new hurdle after another, and create one new brilliance after another. Let billions of farmers and consumers reap more happiness and beauty in the wave of digital economy. (New Society)