Think Tank

Let the Spring Festival travel rush be filled with the warmth of the times

2026-02-14   

Spring Festival travel rush is the warmest annual migration on the land of China. When billions of passengers embark on the road back home, railways are not only a steel network that extends vertically and horizontally, but also an important link that conveys the warmth of the times. In recent years, the railway department has always adhered to the original intention of "people's railways for the people", reflecting service in audible, visible, and perceptible details. From the improvement of one meal and one drink, to the optimization of one stop and one journey, this service upgrade in a calm and difficult situation carries the people's expectations for a better travel, and also reflects the continuous improvement of people's livelihood temperature in the development process. In the past, memories of the Spring Festival travel rush were often accompanied by hardships. The crowded carriages and long wait form a common impression of a generation about going home. At that time, the primary issue to be solved by railways was the urgent problem of 'being able to walk'. Today, the topic of Spring Festival travel rush has quietly shifted to 'how to walk more comfortably and warmly'. This transformation may seem subtle, but it is like a drop of water reflecting the sunshine, reflecting the solid pace of national development and the consistent dedication to the early Republic of China. Nowadays, lanterns are hung high in the square in front of the station, and the window decorations inside the station reflect red. Some stations have also carefully arranged experience areas for writing couplets and cutting window decorations; On the train, the "New Year's Flavor Package" is served on the dining table, and the broadcast is filled with blessings and warm melodies... These details, infused with cultural atmosphere, inject the first ray of warmth into the passengers' return journey, making the feeling of "home" accompany them from the moment they depart. The improvement of service stems from a profound understanding and genuine care for "people". For key passengers, dedicated service posts will be set up at the station to provide full relay assistance from entry to boarding; For families traveling with children, some trains are equipped with children's books and caring services; Passengers who crave quietness can choose the "silent carriage" and enjoy a peaceful journey; Passengers who value the quality of catering have already experienced the satisfaction brought by "self selected meals" on pilot trains. In addition, the "Railway Smooth Code" integrates multiple functions at your fingertips, making luggage check-in easier, "High speed Rail Pet Check in" allows "furry children" to return home together, and "Snowgear Convenience Travel" service helps ice and snow enthusiasts travel to mountains and seas... These seemingly independent measures, in fact, weave together a more refined, warm, and modern service network. Technological innovation makes this warmth more tangible. By implementing the dynamic allocation of transportation capacity through big data analysis and continuously optimizing the functions of the 12306 system to enhance the ticketing experience, the organization and scheduling of railway transportation are increasingly accurately responding to the travel rhythm of passengers. On lines such as the Guangzhou Shenzhen Hong Kong high-speed railway, demand is captured and analyzed in real-time through the "passenger situation awareness platform"; With the help of the "Intelligent Decision System for Maintenance of High Speed Train", the transportation capacity guarantee during peak passenger flow periods is more stable and reliable. At the same time, around passengers, high-speed rail Wi Fi, convenient charging, intelligent navigation and other services have transformed from fresh things to naturally existing like air. Here, technology is no longer a cold term, but has transformed into touchable, perceptible convenience and peace of mind. What is even more valuable is that this service upgrade always closely follows the real needs of passengers. The railway department is accurately sensing the expectations of passengers through various channels, and the opinions from passengers are constantly being transformed into service improvements: the coverage of "silent carriages" continues to expand, tourism fare counting products are intensively introduced in multiple places, group ticket telephone acceptance channels are increased, and telephone booking services suitable for elderly passengers are launched... Behind this is a warm two-way rush between railways and passengers, and a vivid practice of the concept of "service centered around market demand". If railways are compared to the blood of a country, then service is the warmth that flows through them. This warmth is reflected not only in the meticulous arrangement of one stop one train, but also integrated into a broader development pattern. On the Beijing Lanzhou Expressway, benchmark trains complement the advantages of regular schedules, jointly weaving an efficient transportation network that connects the northwest; On popular tourist routes, overnight trains and morning trains have become "comfortable stations for movement"... With an increasingly rich product system, railways are making the connotation of "people enjoying their journey" more full. The Spring Festival travel rush carries the hope of millions of families reuniting. On the way back, speed interprets development and progress, while temperature defines the height of civilization. The railway department strictly implements the overall goal of "safe Spring Festival travel rush, orderly Spring Festival travel rush, warm Spring Festival travel rush, allowing passengers to experience a better experience". The gradual progress of services, like the gentle breeze and rain of spring, permeates the collective memory of society. This makes us deeply realize that the modernization of a country is not only reflected in the speed of arrival, but also in the empathy, respect, and care for people revealed in every detail. (New Society)

Edit:Luoyu Responsible editor:Jiajia

Source:ce.cn

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