What should I pay attention to when ordering takeout? One of my experiences is to either choose a physical store that you have been to, or carefully look at the actual photos on the details page. If there is no physical store or photo that is "fake at first glance", it may be "ghost food delivery". With the rapid development of the platform economy, ordering takeout at your fingertips has become a daily life for about 600 million netizens. However, behind the convenience, the lack of physical stores and incomplete licenses of "ghost takeout" may not only harm consumer health, but also disrupt market order and squeeze the living space of compliant merchants. Lightning protection for "ghost food delivery" and elimination of "tongue anxiety" cannot rely solely on consumers' discerning eyes, and external supervision must be strengthened. However, the food delivery production process has a certain degree of concealment, and the traditional market supervision model is still difficult to fully match; Takeout platforms are responsible for auditing, but some merchants use methods such as forging licenses and frequently changing store names to evade scrutiny, which also increases the difficulty of auditing. Not long ago, innovative practices in some places brought inspiration. For example, Zhengzhou, Henan Province has launched the "Zhengqi Pioneer Random Photography" platform, where delivery riders can easily report kitchen hygiene or license issues when picking up food. Once verified, they can also receive corresponding rewards. Seemingly simple measures contain profound governance wisdom. It follows the down-to-earth "mass line" and achieves precise supervision and supplementation. Riders shuttle through the streets and alleys of the city every day, making them the closest and most timely group to food and beverage merchants. Mobilizing this flowing force has added countless pairs of eyes to supervise and ensure food safety. Those hidden black workshops, if they want to hide in the dark and cause trouble, the difficulty will suddenly increase. Not long after this move was launched, it has already assisted in investigating and punishing multiple "ghost food delivery" companies, and has received many likes from netizens. The success of the rider's "casual shooting" essentially stems from the upgrading of governance thinking. It breaks the traditional model of regulatory authorities fighting alone, transforming the large group of food delivery riders into a force for social governance, and shifting regulation from "passive response" to "active discovery". This transformation is in line with the logic of "governing the internet with the internet" in the digital economy era - the food delivery industry itself is a product of digital technology, and its regulation also needs to rely on digital tools and the wisdom of the masses. Activating the rider not only reduces regulatory costs, but also improves the efficiency and accuracy of problem detection. What's even more rare is that this model embodies the governance of temperature and achieves a win-win situation for all parties. Riders participate in social supervision and receive actual rewards while completing delivery work, achieving the unity of social value and personal benefits. Consumers have gained a more reassuring consumption experience due to increased supervision. For law-abiding merchants and platforms, a favorable market environment is beneficial for their own development. This is precisely the essence of efficient social governance. Of course, the rider's "casual shooting" is just an incision in observing food safety co treatment. On the one hand, follow-up measures for "casual shooting" need to be kept up, such as platforms and regulators improving reporting and protection mechanisms to ensure that riders have no worries, and using big data to establish dynamic ratings to quickly restrict or remove problematic merchants for rectification. On the other hand, various regions should explore the co governance model based on their actual conditions and local conditions, in order to make supervision more precise and efficient. Nowadays, the joint efforts to ensure the safety of catering and food are constantly gathering. According to the relevant national standards for food delivery platforms issued by the State Administration for Market Regulation, merchants should provide a "one mirror to the end" video with store positioning, and the platform should verify the consistency between the positioning information and the merchant's license based on the video; All regions promote "Internet plus+Bright Kitchen" to facilitate consumers' "cloud supervision"; By leveraging AI to establish intelligent systems and strengthen intelligent supervision, the platform will be able to peel off the facade of "ghost food delivery" with multi-party efforts and concerted efforts. The flourishing development of the food delivery industry should be based on food safety as a prerequisite. May every steaming hot takeout carry the integrity of the merchant, the responsibility of the rider, and the power of supervision, warming the stomach and heart. (New Society)