Does Li Bai drive a bus? How about more cultural ingenuity like this
2026-02-28
This Spring Festival, the "Poetry Road" sightseeing bus line in Chengdu has become popular. The driver dressed up as Li Bai, the guide dressed up as Du Fu, reciting poems in the carriage, the picturesque Jincheng outside the window, and the passengers seemed to have traveled back to the prosperous Tang Dynasty. Previously, Xi'an had the "Emperor Qin Shi Huang" operate buses, and Xiangyang had also created "chivalrous buses". These seemingly imaginative ideas transformed buses from a means of transportation into a mobile cultural theater, and also allowed traditional culture to step out of museums and libraries and truly enter the world of fireworks. Looking back, the dissemination of traditional culture often fell into the dilemma of being too lofty and too few. The poetry in textbooks, cultural relics in museums, and characters in history books are certainly weighty, but they always carry a hint of aloofness, making people feel distant and unfamiliar. We often lament the need to inherit and promote excellent traditional culture, but often find ourselves in a dilemma: either simply copying and copying, lacking novelty; Either it's a superficial internet celebrity gimmick, short-lived. The innovation of public transportation in Xi'an, Chengdu, and Xiangyang has found a thought-provoking path: using daily scenes as carriers and entertainment as expressions, allowing culture to move from paper to citizens and from palaces to everyday life. Buses are the lifeblood of cities, connecting the hustle and bustle of the city and carrying the daily lives of citizens. When historical figures enter the carriage, it is no longer a rigid role-playing, but a deep integration of urban context and public space. Chengdu's dedicated line is closely related to poetry and culture, allowing passengers to enjoy the scenery while reading classics; The design of Xi'an relies on the cultural heritage of Qin, making the weight of the millennium ancient capital within reach; The construction of Xiangyang revolves around the spirit of chivalry, integrating the stories of the Three Kingdoms into ordinary streets and alleys. These explorations break away from the conventional notion that 'cultural tourism is about building scenic spots and organizing exhibitions', embedding cultural experiences into people's daily lives, such as clothing, food, housing, and transportation, making tourists and citizens no longer bystanders but immersed participants. In the interaction of poetry and verses, in the explanation of allusions, and in the encounter of historical events, cultural inheritance becomes approachable, approachable, and perceptible. What is even more worthy of praise is the profound cultural intention behind these ideas. Internet celebrities are just appearances, the core is the foundation. If one only relies on appearance to attract attention without solid cultural content support, even the freshest ideas cannot escape the fate of a flash in the pan. The value of Xi'an, Chengdu, and Xiangyang lies in their lack of cultural creativity as superficial gimmicks, but rather in their deep cultivation of the city's historical heritage, embedding poetry, historical stories, and urban spirit into every detail of the experience, allowing passengers to understand, listen to, and remember. This innovation that combines form and spirit not only preserves the roots and soul of traditional culture, but also endows it with a new era of expression, making inheritance no longer just a slogan, but a touchable daily routine. Internet celebrities are easy to obtain, but it's hard to find long-term popularity. The innovative expression of traditional culture is never something that can be achieved with just one check-in or one hit, but rather a long-term practice. The cultural ingenuity on public transportation is a wonderful beginning for traditional culture to enter daily life, but if we want to upgrade from a "limited edition bestseller" to a "regular business card", we still need to put in enough effort in content polishing, quality improvement, and service optimization. Dig deep into the core of local culture and find more points of integration with contemporary life; Enrich experiential forms to allow culture to take root and sprout in more daily scenarios; Establishing a long-term mechanism to ensure that innovation is not just a temporary frenzy of traffic, but a continuous nourishment and infiltration... These are all essential questions in front of us. From the poetry and singing in the carriage, to the cultural infiltration in the streets and alleys, from the static display in museums to the dynamic expression in the world of fireworks, the innovative dissemination of traditional culture is quietly changing our daily lives. The public transportation practices in Chengdu, Xi'an, and Xiangyang provide vivid examples for the contemporary inheritance of traditional culture: traditional culture is never a dusty antique, but a vibrant life. As long as it finds the right expression form and selects the right landing carrier, it can shine with new brilliance in the new era. May more cities break down the barriers between traditional culture and contemporary life with such ingenuity and dedication, allowing the millennium cultural heritage to truly enter the streets and alleys, blend into the hustle and bustle of the world, and make traditional culture live younger and pass on longer in resonance with the times. This is not only the rightful meaning of cultural and tourism innovation, but also a vivid manifestation of cultural confidence, and a necessary path for the continuous inheritance of excellent traditional Chinese culture. (New Society)
Edit:Luoyu Responsible editor:Wang Xiaojing
Source:dahe.cn
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