The latest report on the development of short video content in China (2025) points out that artificial intelligence has reshaped the short video content ecosystem. As an important tool for promoting cultural innovation and breakthroughs, AIGC has been fully applied to all aspects of the short video creation and dissemination industry chain, especially the Seedance 2.0 video generation model, which has achieved breakthroughs in self operated and separated mirrors, multimodal thinking, synchronized audio and visual generation, and multi lens narrative, greatly unleashing the productivity and dissemination power of short video content, and comprehensively reshaping the short video content ecosystem. Data shows that from December 2018 to December 2023, the number of short video users increased from 648 million to 1.053 billion, and the usage rate also climbed from 78.20% to 96.40%. Although the user growth rate decreased from 19.33% to 4.05%, the overall growth trend still maintained. Entering 2024, the user base and usage rate of short videos have experienced a "double decline", with a user base of 1.04 billion by December 2024, a usage rate of 93.80%, and a user growth rate of -1.3%. After a brief decline, the user base and usage rate of short videos will see new growth in 2025. By December 2025, the user base of short videos will reach a new high of 1.074 billion, with a user usage rate of 95.40% and a user growth rate of 3.27%. The report points out that the trend of universal co creation and sharing is increasingly strengthening. Short video is a typical form of new popular literature and art under the condition of the Internet. The creative subject shows a trend of diversification and popularization. The delivery staff, tour guides, folk craftsmen, etc. have become short video creators, which has made short video creation realize the transformation from "writing for the public" to "writing for the public" and "sharing for the public". The common creation and sharing of the whole people has become a prominent feature. In 2025, "Su Chao" will become popular, with a large number of live "famous scenes" on the competition field, igniting the enthusiasm of the whole nation for co creation, participating in playing, accepting, and creating memes, thus giving birth to a massive number of secondary innovation short videos. The topic of 'Su Chao' has been viewed over 81.8 billion times on major short video platforms. Data shows that in December 2023, the total number of short video accounts on the entire network was 1.55 billion, with an average daily update volume of nearly 80 million short videos; By December 2024, the number of short video creator accounts in China will reach 1.62 billion, with daily online short videos exceeding 130 million nationwide. Both the total number of short video accounts and the daily update count have achieved significant growth. At the same time, short video platforms increase the income of creators through various forms of monetization channels, and the professional creator community continues to grow. In addition, the short video industry ecosystem continues to optimize, widely empowering various industries. Firstly, short videos have activated new consumption drivers. By 2025, the national online retail sales will reach 15.97 trillion yuan, an increase of 8.6% over the previous year, with short videos playing an important role in driving online retail. Secondly, short videos have also reshaped the new mode of cultural tourism, shortening the traditional tourism decision-making path to instant action of "watching and longing", directly guiding consumer behavior. In addition, short videos have also reconstructed a new paradigm of advertising. Short video ads are deeply embedded in the mobile Internet platform, relying on platform technology algorithms to break through the production mode, distribution mechanism and space-time constraints of traditional advertising, and gradually reconstruct the new advertising paradigm. On the one hand, driven by technologies such as AIGC, the production of short video advertising content is moving towards scale, algorithmic, and high-quality, realizing the transformation of advertising from traditional reliance on manual creative production to a human-machine collaborative model with technology. On the other hand, with the support of platform recommendation algorithms and big data analysis capabilities, the distribution mechanism of short video advertisements is more precise, achieving intelligent advertising distribution for "thousands of people and thousands of faces". (New Society)