Culture is the spiritual foundation, value foundation, and source of strength of a nation, and an important support for the modernization of the national governance system and governance capacity. The report of the 20th National Congress of the Communist Party of China clearly proposes to "improve the modern public cultural service system and innovate the implementation of cultural welfare projects".

As a strategic measure taken by the Party and the government to safeguard the cultural rights and interests of the people and meet the spiritual and cultural needs of the people, the New Era Cultural Benefit Project plays an irreplaceable role in promoting the Chinese path to modernization process in which material civilization and spiritual civilization are coordinated. At present, the New Era Cultural Benefit Project has surpassed the basic goals of "ensuring basic needs and wide coverage" and is moving towards the goals of "high quality, precision, and sustainability". At the individual level, improving national cultural literacy and aesthetic ability through high-quality supply; At the social level, building a harmonious governance environment through cultural consensus and cultivating civilized customs; At the national level, enhance cultural soft power and influence of Chinese culture through cultural inheritance and innovation.

The period of the 15th Five Year Plan plays an important role in the basic realization of socialist modernization, and is a critical period for consolidating the foundation and making comprehensive efforts. To promote the improvement and efficiency of the cultural welfare project in the new era, we must take reform and innovation as the core driving force, closely adhere to the concept of "investment in goods and investment in people", continuously deepen the reform of cultural system and mechanism, construct a public cultural work framework that is compatible with the modernization of the national governance system and governance capacity, and provide solid support for expanding domestic demand, cultivating new quality productivity, and building a cultural power.

Transforming government functions and building a new pattern of collaborative governance. The new era cultural welfare project needs to streamline the relationships between the government, market, and society, and improve the modern governance system of "government led, social participation, and diverse governance". The government needs to deepen the reform of "streamlining administration, delegating powers, and improving services", achieve a transformation from "managing culture" to "managing culture", and from managing micro to macro, focus on core functions such as policy formulation, standard improvement, platform construction, and regulatory assessment, establish a full chain closed-loop mechanism for operating subject access, process supervision, performance evaluation, and dynamic exit, and improve the standard system for public cultural services. Strengthen the precise allocation and performance evaluation of fiscal funds, guide diverse entities such as art troupes, universities, social organizations, and private enterprises to participate through government procurement of services, project subsidies, financing guarantees, etc., and activate the endogenous driving force of supply.

Optimize product supply and enhance the new efficiency of cultural services. The improvement of the people's knowledge level and the popularization of the Internet have greatly changed the people's spiritual and cultural needs. People are no longer just satisfied with enjoying spiritual and cultural products, but also need to participate in cultural creation and production, and obtain spiritual satisfaction in the complete and authentic process of spiritual and cultural life. The new era cultural welfare project should grasp the trend of cultural consumption upgrading, promote the transformation of services from "ensuring basic needs" to "promoting improvement", take optimizing product supply as a breakthrough point, build a precise, diversified, and high-quality cultural product supply system, and achieve precise integration between supply side reform and demand side response. Deeply explore the contemporary value of excellent traditional Chinese culture, promote the deep integration of traditional culture with modern aesthetics and technological experiences, innovate and develop diversified cultural products such as cultural tourism integration and study and practice, enrich consumption scenarios, unleash consumption potential, and effectively improve cultural service efficiency through product supply innovation, meeting the diverse, multi-level, and personalized spiritual and cultural needs of the masses.

Strengthen technological empowerment and create a new ecosystem of intelligent services. The new era cultural welfare project should focus on digitization, networking, and intelligence, accelerate the construction of a national smart library system and public cultural cloud platform, integrate digital cultural resources, and provide inclusive services such as online exhibitions and cloud classrooms. Using big data and artificial intelligence to outline user profiles, accurately analyze consumer hotspots, and achieve "precise drip irrigation" of cultural resources. Promote the deep integration of technology and cultural experience, use virtual reality, augmented reality and other technologies to create immersive scenes, make cultural relics "alive" and cultural heritage "tangible and accessible", while applying technology to security monitoring and emergency response, and building a solid bottom line for service safety.

Cultivate cultural ecology and stimulate new vitality of national participation. The new era cultural welfare project aims to build a cultural ecology that is open to everyone's participation, creation, and benefit, allowing high-quality cultural resources to reach the grassroots level and continuously enhance the sense of cultural gain, happiness, and identity of the masses. Through financial subsidies, venue support, skill training, and other means, we support mass cultural and artistic teams, cultivate community cultural leaders, and build amateur display platforms to promote the transformation of the masses into participants and creators. Deeply carry out activities such as national reading, mass cultural exhibitions, and rural cultural festivals, based on local resource endowments, to create a distinctive brand of "one place, one product, one domain, one charm", and promote coordinated development of regional culture. Strengthen the cultivation of cultural literacy, enhance the aesthetic and appreciation abilities of the masses through art promotion, public welfare training, intangible cultural heritage inheritance experience, etc., and create a strong atmosphere of advocating culture, participating in culture, and creating culture in the whole society.

Cultural benefits for the people have no end, and high-quality development is endless.   (New Society)