From immersive theater with one person, one seat, to rural study classes shared by parents and children; From revitalizing traditional intangible cultural heritage workshops to integrating virtual and real elements in metaverse experience halls... Currently, a large number of new business models centered on "experience" are flourishing, and people are shifting from "purchasing goods" to "purchasing experiences", from "pursuing practicality" to "pursuing resonance", making the experience economy an important new engine to drive consumption growth and promote industrial upgrading. At present, China's experience economy covers multiple fields such as culture and tourism, health and wellness, and the boundaries of business formats continue to expand. The market size is steadily expanding, and it is in a critical development period of "quantity increase" and "quality improvement". As residents' consumption demand continues to upgrade towards personalization, quality, and diversification, the development potential of the experience economy continues to be released. However, how to seize new opportunities for industry development, solve the structural adaptation problem between supply and demand, and ensure that every consumption experience meets expectations still requires precise problem-solving and systematic efforts. The prominent shortcomings that currently constrain the high-quality development of the experience economy are the lack of innovation and structural imbalance on the supply side. Many fields blindly follow the trend, homogenize and internalize, and template copied internet celebrity check-in scenes often become popular and cool faster, making it difficult to form sustained user stickiness and commercial value; The integration of some business formats is superficial, only staying in a simple state of element superposition, failing to achieve deep "chemical integration" and value symbiosis, and lacking unique core competitiveness; In addition, due to the insufficient conversion ability of the entire IP chain, high-quality and high value-added original experience products are still relatively scarce. To solve these industry development challenges, only targeted policies and precise efforts can promote the dual improvement of quality and efficiency in the experience economy. Innovation is the lifeline of the experience economy. Only through continuous content innovation, technological innovation, and model innovation can we continuously adapt to the increasingly upgraded experience needs of consumers. Enterprises should be encouraged to increase the scenario based research and development of cutting-edge technologies such as immersive interaction and digital twins, and promote the transformation of experiential products towards green, intelligent, and personalized. At the same time, we will increase support for the creative transformation and innovative development of excellent traditional Chinese culture, and support domestic experiential brands that combine cultural core and originality capabilities. We will integrate intangible cultural heritage skills and folk culture into modern life through more diverse innovative expressions, not only preserving cultural roots but also stimulating market vitality. The core competitiveness of the experience economy has never been a pile of scenarios, but high-quality content that combines emotional value, cultural value, and social value. We need to upgrade commercial spaces with themed and community-based thinking, plan differentiated themed scenes based on regional cultural characteristics and resource endowments, link surrounding cultural tourism, ecology, and commercial resources, create a comprehensive consumption ecosystem of "business+culture+ecology", and upgrade commercial spaces into a warm and meaningful social stage for life. At the same time, we will deepen the empowerment of digital technology, rely on big data and artificial intelligence to accurately depict user needs, match consumer supply, and comprehensively improve service efficiency and supply-demand adaptability. To safeguard the 'beautiful experience', we should also establish a cross industry creative collaboration and IP full chain operation mechanism, and strengthen the institutional guarantee for the standardized development of the industry. To promote deep linkage between cultural and museum institutions, art creators, inheritors of intangible cultural heritage, and commercial entities, establish a normalized creative collaboration platform, transform high-quality cultural IP and artistic elements into perceptible, participatory, and communicable experiential products and services, and extend the IP industry chain and value space. At the same time, we will establish sound IP authorization standards, benefit sharing mechanisms, and a comprehensive protection system for intellectual property rights, crack down on plagiarism, imitation, false advertising, and other irregularities, and fully stimulate the innovation vitality of original creators. We should also accelerate the improvement of industry standards and service norms for segmented industries, strengthen cross departmental collaborative supervision, smooth channels for consumer rights protection, create a safe and trustworthy consumption environment for consumers, and lay a solid foundation for the healthy development of the industry. The essence of the experience economy is a consumption upgrade centered on people. Only by taking innovation as the soul, integration as the path, IP as the pulse, and standardization as the basis, continuously optimizing the supply structure and improving the quality of supply, can every consumer gain warmth in the experience, and make the experience economy truly become a sustainable driving force for driving domestic demand growth and empowering industrial upgrading. (New Society)