Three small and micro enterprises, namely intangible cultural heritage products, "vegetable basket" enterprises, and sweet potato brands, have recently become sponsors of the Northeast City Football League (referred to as "Northeast Super"). Unlike previous big name merchants and small shops such as "Sun Lili Roasted Pig trotters" that sponsored the event, they have joined the competition for the first time in a "zero threshold" manner. On the 30th, the lottery ceremony for the "Northeast Super League" in 2026 was held in Shenyang. Under the supervision of the Notary Public Office of Liaoning Province, sports figures such as Ning Zhongyan, Zhou Yang, Li Qian, and Sun Jihai took the stage and drew seats for eight teams to play against. According to the draw results, Liaoning Shenyang team will face Heilongjiang Jixi team, Jilin Changchun team will face Inner Mongolia Tongliao team, Heilongjiang Harbin team will face Liaoning Dalian team, and Inner Mongolia Hohhot team will face Jilin Yanbian team. The first round of matches will start simultaneously on May 23rd. On March 30th, Dong Xiaodong (left), Chairman of Heilongjiang Football Association, and Chinese male speed skater Ning Zhongyan drew lots at the ceremony. A new round of sponsor lottery was held at the ceremony, with three small and micro enterprises successfully winning and obtaining free IP authorization for each category of the event. This is a special "0" yuan support plan for licensed product authorization launched by the organizer, which is specifically open to small and micro enterprises. A total of 20 enterprises have registered, with the aim of allowing small and micro enterprises to take advantage of the "East Wind" of the competition, broaden their market channels, and create local brands. This is the first time in my life that I have won a prize! ”Upon learning of the winning bid, Hou Chunxin, the General Manager of Liaoning Zixiatang Cultural Communication and Development Co., Ltd., couldn't hide her excitement. He told reporters that the production technique of Songhua stone inkstone is a representative project of national intangible cultural heritage. The company will innovate and launch cultural and creative products such as ink, brush, paper, and inkstone, hoping to break through the boundaries of intangible cultural heritage in football matches and let more young people experience the charm of intangible cultural heritage. The person in charge of Shenyang Kangfengbao Agricultural Development Co., Ltd. rushed to draw lots after receiving the notice, but unexpectedly won in one fell swoop. As a leading enterprise in the sweet potato industry in Kangping County, the company's leader hopes to use the "Northeast Supermarket" to promote local brands, and expressed that "watching the competition is enough sweet potato management!" Being selected among many small and micro enterprises is an unexpected joy for Chu Baiying, the brand planner of Shenyang Guozi Food Technology Co., Ltd. She introduced that the company mainly deals in Northeast specialty foods such as chicken racks, cold noodles, snow covered bean paste, and pan fried pork, "hoping to let more people taste the authentic Northeast flavor through the competition". The person in charge of the investment promotion work of Liaoning Provincial Culture, Sports and Tourism Industry Development Group stated that the "Northeast Supermarket" has cultivated new growth points for the integration of culture, sports and tourism and the high-quality development of regional economy. With the addition of the first batch of cooperative enterprises, licensed products that combine regional characteristics and event elements will soon be launched, allowing the public to experience the charm of football while also having a more vibrant sports consumption experience, "said the person in charge. (New Society)