This year's Qingming Festival holiday is coming soon. The reporter learned from multiple travel agencies and online travel platforms that some places have implemented spring break policies for primary and secondary schools, which are mostly arranged in early April to facilitate travel during the Qingming Festival holiday. The search and booking popularity of train tickets, airline tickets, hotels, homestays, tickets, and other items on multiple platforms has significantly surpassed the same period last year. Domestic tourism demand is further released, and foreign tourists' enthusiasm for "China tourism" continues. The spring tourism market will usher in a peak of travel. Booking popularity rose significantly. "The Tomb Sweeping Day holiday and spring break have a total of six days. We plan to take our children to Beijing to see historic sites, visit museums, and play Universal Studios to experience the spring of Beijing. ”Suzhou tourist Wu Lina has already made a travel plan. The combination of spring break and Qingming Festival further activates the spring parent-child travel market, with family customers becoming the main force of holiday travel. ”Zhou Weihong, Deputy General Manager of Spring and Autumn Tourism, stated. According to data from Tongcheng Travel, the proportion of parent-child travelers during the Qingming Festival holiday is nearly 25%, which has significantly increased compared to previous years. Group tours with themes such as parent-child study tours, museum tours, and seaside vacations are popular, with over 60% of families choosing a four to five-day itinerary. Shanghai, Beijing, Guangzhou, Sanya, Xi'an, Nanjing, Hangzhou, Chongqing, Zhuhai, Chengdu and other places are the preferred destinations for many parent-child tourists. According to data from Tuniu Tourism Network, the booking heat for theme parks such as Shanghai Disneyland Resort, Zhuhai Chimelong Resort, Guangzhou Chimelong Resort, and Beijing Universal Resort, as well as animal and plant parks, cultural and museum venues, science popularization bases, etc., has significantly increased. According to Yang Han, a researcher at Qunar Big Data Research Institute, the consecutive spring break and Qingming Festival holidays have effectively stimulated domestic demand. Some cities that actively promote spring break not only export a large number of customers to the outside world, but also attract more tourists with characteristic support policies, promoting the prosperity of the local cultural and tourism market. As of now, provinces such as Jiangsu, Zhejiang, and Sichuan have clearly implemented spring break as a pilot program, and many places have holiday periods that coincide with Qingming Festival. According to data from Tongcheng Travel, since mid March, the popularity of travel product bookings for tourists in Nanjing, Suzhou, Chengdu and other places has significantly increased. Among them, the booking popularity of tourists in Nanjing increased the most, with a year-on-year growth of 148%, while the booking popularity of tourists in Suzhou and Chengdu increased by 126% and 113% respectively. Some cities have launched a series of rich themed cultural and tourism activities and products around spring break. Nanjing recently launched the "Youth Jinling Tour" spring break product platform, covering more than 100 products such as research and study bases, characteristic routes, and resort hotels, including organizing 100 groups of families to observe the training of the "Su Chao" Nanjing team on-site; Hongshan Forest Zoo distributes 45000 free tickets to primary and secondary school students aged 16 and below; The "Reading Jinling City Together, Children Painting the Beauty of Hometown" parent-child study activity organized more than a thousand students to visit Nanjing Normal University and Southeast University to carry out characteristic activities such as architectural themed study. Song Changyao, the head of the Tourism Management Department at Beijing International Studies University, stated that the combination of Qingming Festival and Spring Break has effectively extended the public's travel time. This holiday dividend will drive comprehensive growth in tourism related consumption such as transportation, accommodation, catering, and performing arts. This change will provide reference for the reform of national and local holiday systems. Cheng Chaogong, Chief Researcher of Tongcheng Research Institute, believes that the consecutive double holidays have the potential to stimulate new scenarios of "education+cultural tourism" integration and promote the upgrading of the cultural tourism supply side. In the future, with the wider promotion and implementation of spring and autumn holidays, it will better unleash the vitality of cultural and tourism consumption. Personalized gameplay brings new ideas and warmth, with peach blossoms, cherry blossoms, plum blossoms, peonies, rhododendrons, apricot blossoms, rapeseed flowers, tulips and other flowers blooming one after another, sparking a wave of flower appreciation. Appreciating flowers and going on outings are the main content of many people's Qingming holiday outings, and more new ideas have emerged this year. In order to better meet the diverse flower viewing needs of tourists, since the beginning of spring, Tuniu Tourism Network has launched self driving tour products such as "flower viewing+hotel", "flower viewing+homestay", "flower viewing+camping" in flower viewing scenic spots in Nanjing, Guangzhou, Wuhan, Kunming, Chengdu, Chongqing, Suzhou, Jiaxing and other places, combined with high-quality accommodation resources in the surrounding areas. At the same time, combined with hot springs, food, amusement and other resources near the scenic spots, it has launched packaged tourism products for parent-child tourists, which are very popular. To avoid the crowded crowds during the day, "admiring flowers at night" is expected to become a new trend during this Qingming Festival holiday. On the Tongcheng Travel platform, the search attention for cherry blossoms in Nanjing Jiming Temple Sakura Avenue, Shanghai Gucun Park Sakura, Hangzhou Taiziwan Park Tulip, Suzhou Shangfangshan National Forest Park Sakura, and other places continues to rise. For the convenience of round-trip travel, many tourists choose to stay nearby, which has significantly increased the booking heat of surrounding hotels. In March and April, the tea mountains are lush with greenery. Going to the tea gardens to breathe the fragrance of tea and have a deep healing experience is also a trendy way of playing during this year's Qingming Festival holiday. On the Tongcheng Travel platform, the search and booking popularity of "tea garden scenic spots" has increased by 56% year-on-year recently. Popular ones include Hangzhou Longwu Tea Village, Anji White Tea Viewing Platform, Zhangping Yongfu Terrace Cherry Blossom Tea Garden, etc. The booking popularity of surrounding homestays has also increased to varying degrees. Spring not only has brilliant colors, but also unique taste memories. "Traveling with seasonal delicacies" is a major highlight of this year's Qingming tourism market. In the past week, the search volume for destinations such as Yixing in Jiangsu, Yichun in Jiangxi, Xinzhou in Shanxi, Fuzhou in Fujian, Shenyang in Liaoning, and Yili in Xinjiang has significantly increased. These destinations produce seasonal delicacies such as pickled vegetables, spring cakes, and tofu balls, attracting tourists to rush to the city for a seasonal spring meal. Light outdoor activities and micro vacations have also become the choice of many tourists. The search popularity of keywords such as "short distance hiking," "parent-child mountain climbing," and "outdoor camping" on the Mafengwo platform has increased by more than 160% month on month, and the average search volume of mountain scenic spots has increased by 126%. Wutong Mountain in Shenzhen, Yudu Mountain in Beijing, Qingcheng Mountain in Chengdu, Qiandao Lake in Hangzhou and other scenic spots around the city have perfect leisure facilities, attracting a large number of family customers and young urban people. Wei Jian, the head of Mafengwo Tourism Research Institute, believes that the core demand for spring outings, whether it is outdoor outings or cultural studies, has shifted from "seeing the scenery" to "enjoying the experience". Theme based and personalized new cultural and tourism gameplay will continue to lead the market trend. The double growth and double holidays of inbound and outbound tourism have also stimulated the enthusiasm of Chinese tourists for outbound travel. Wei Jian introduced that during the Qingming Festival holiday, visa free destinations are the first choice for Chinese tourists traveling abroad. Kuala Lumpur, Bangkok, Bali, Chiang Mai, Singapore, Kota Kinabalu, Phuket, Seoul, Jeju Island and other places have high popularity. Playing around the twin cities of Kuala Lumpur and Penang in Malaysia during the long holiday has become a popular choice for many office workers, with a 230% increase in the popularity of related strategies compared to the previous month; The combination of "temple prayer+spring market" in Bangkok and Chiang Mai, Thailand has attracted a large number of young tourists, with a year-on-year increase of 176% in bookings. According to Wang Liyang, the operations manager of Fliggy Travel, outbound tourism continues to maintain a steady growth trend, and "experience" is becoming the core consideration factor for people planning outbound travel during the Qingming Festival holiday. As of now, the booking volume of overseas local entertainment services represented by sea tours, helicopter sightseeing, hiking and mountaineering, and unique handicraft experiences has increased by about 120% year-on-year. The popularity of inbound tourism continues to grow. The latest data from Ctrip shows that the number of inbound travel orders during the Qingming Festival holiday has increased significantly, with an overall year-on-year growth rate of nearly 90%. The overall order volume of visa free countries increased by over 45% year-on-year, which is nearly three times the overall year-on-year increase of non visa free countries. Wang Jingying, an analyst at Ctrip Research Institute, believes that domestic market entities should continue to seize the opportunity of visa free travel, actively seize the marketing window of inbound tourism, deepen and refine the infrastructure and service capabilities of inbound tourism, and further play the "amplifier" role of the economic and social effects of inbound tourism. (New Society)