The demand for policy effectiveness has rebounded, and the expectation of stabilization and recovery in the real estate market has increased
2026-04-03
Entering March and April, the traditional "little spring" of the real estate market arrived as scheduled. Reporters visited Beijing, Jinan, Qingdao, Chengdu and other places and found that against the backdrop of continuous policy efforts, low mortgage interest rates, and affordable pricing for improved products, many cities have seen the release of pent up demand in the real estate market. On March 29th, Beijing Guoxianfu PARK opened for the first time, with nearly 5000 sets of customers accumulated in the early stage, and 467 sets sold on the opening day. The project, with its low plot ratio, high space utilization rate, as well as comprehensive advantages such as transportation and ecology, has become the preferred choice for many homebuyers in the "Little Yangchun" Beijing real estate market due to its product strength as a "good house". In Chengdu, Sichuan, the Yuexiu Tianyue Yuncui III project, which just opened at the end of March, achieved a hot sales of 138 units with a subscription amount of about 550 million yuan, quickly becoming a highly anticipated popular real estate project in the main urban area. In Jinan, Shandong, the Tangyue project in Lingxiu City has also seen a significant increase in the number of signed orders. On April 1st, at the Tangyue project in Lingxiu City, Jinan, Shandong Province, some homebuyers chose to travel during off peak hours and came to view houses before working days. This community belongs to the school district housing, and its' quiet house 'design and positioning are very in line with the living needs of' one old and one small ', "said a citizen who came to see the house. The house adopts a three-dimensional sound insulation scheme, and the floor tiles use 16mm sound insulation floor mats; Soundproofing treatment for air conditioning vents; The wall thickness between each household has increased from 20 centimeters to 25 centimeters, which can greatly improve the sound insulation effect. ”Zhou Fen, a real estate consultant at Lingxiu City Tanyue, said that all units above the 5th floor of Building 5, which opened in early March, have been sold out. Not only the new housing market, but also the second-hand housing market has ushered in a 'spring'. According to data from Zhongyuan Real Estate, in March, 19886 second-hand residential properties were signed online in Beijing. This data has reached its highest level in 15 months, approaching the 20000 set mark again after a year. According to data from Shanghai Lianjia Research Institute, the transaction volume of second-hand residential properties in Shanghai reached 31000 units in March, a significant increase of 37% compared to January this year. According to data from Shenzhen Beike Research Institute, a total of 11851 first and second-hand houses were sold in Shenzhen in March, including 5081 new houses, an increase of 109% compared to the previous month; 6770 second-hand houses were sold, a month on month increase of 124%, and market activity has significantly rebounded. In Chengdu, the real estate market achieved a steady start in the first quarter of 2026. Since March, the activity of Chengdu's real estate market has continued to rise, with new housing transactions increasing by 62.3% month on month and second-hand housing transactions increasing by 94.4% month on month. Firstly, the volume of second-hand housing transactions has increased synchronously and steadily. Sun Peng, the store manager of Qingdao Lianjia, told reporters that since March, the pace of transactions in the Qingdao housing market has significantly accelerated. "Our store's customer reception and signing volume in the first half of March increased significantly year-on-year. There are many new residential areas in our area, and the supporting facilities are relatively mature. Last weekend, brokers took customers to see houses, and it was normal for them to walk more than 20000 steps a day." Leng Hui, an analyst at Beijing Lianjia Research Institute, said that the market performance in March was good, partly due to seasonal reasons. The period after the Spring Festival every year is a golden period for rapid market recovery, known as the "little spring". On the other hand, with policy support, various policy optimization measures introduced in late December last year (such as relaxing purchase restrictions, optimizing loan conditions for second homes, reducing value-added tax rates, etc.) effectively boosted market confidence and also leveraged some housing demand. These new demands were gradually converted into actual transactions by March. However, industry insiders also pointed out that the current market recovery still presents obvious structural characteristics and has not yet formed a nationwide comprehensive stabilization. Zhang Bo, the director of the 58 Anjuke Research Institute, stated that this year's "Little Yangchun" trend is more structural in nature, with the overall performance being that second-hand houses are stronger than new houses, rather than a general price increase. He stated that based on the online data from 58 Anjuke, the current real estate market shows significant differentiation among first tier, second tier, and third - and fourth tier cities. Second hand houses in first tier cities have taken the lead in stabilizing and stabilizing, while homeowners' prices have become more firm, and bargaining space has significantly narrowed. Taking Shanghai as an example, the bargaining space for second-hand houses has narrowed from 5% -8% to 2% -3%, with even slight price increases in the core area. Zhang Bo believes that the current core cities have formed a dominant market pattern for second-hand housing. With the gradual opening of the second-hand housing replacement chain, the new housing market is expected to receive a relay of improved demand. It is expected that the national market will continue its trend of structural repair in April and May, and attention still needs to be paid to the pace of demand release. During the May Day window, various regions may further increase policies, and the overall pace of market recovery remains unchanged. Zheng Juntong, a senior analyst at the Zhongzhi Research Institute, stated that in 2026, real estate policies in various regions will be more refined, with targeted measures to promote "controlling increment, reducing inventory, and optimizing supply", accelerate the construction of "good houses", and stimulate the release of improved demand through supply side quality improvement. Looking ahead to the second quarter, driven by the concentration of high-quality projects entering the market and the traditional peak sales season, the transaction volume of second-hand houses in core cities is expected to receive support. The continuity of market recovery in April is particularly crucial. If the heat in core cities can continue, it will help further improve market expectations and lay the foundation for the smooth operation of the market throughout the year. ”Zheng Juntong said. (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Economic Information Daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com