Family! This is the hottest color of the year, and today ordering in the live broadcast room is the most cost-effective! "At the 2026 China International Flower and Horticultural Exhibition, the anchor passionately introduced the red wax ball in his hand. On April 12th, the three-day exhibition in Shunyi, Beijing came to an end. In the 40000 square meter exhibition hall, about 700 domestic and foreign enterprises bring flowers to compete and add brightness to the spring scenery of Beijing. This is not just a flower exhibition - it is more like a window, revealing the profound changes happening in China's flower industry. According to a report by the China Flower Association, the retail sales of flowers in China will reach nearly 249 billion yuan in 2025, a year-on-year increase of about 13.18%. Among them, e-commerce channels will achieve sales of 137.4 billion yuan, accounting for 55.2%. The internet is becoming a new battlefield for flower sales. Bring more flowers to the clouds. In front of the booth at the Tonghai Hongyu Flower Plantation in Yunnan, the crowd surrounded layer after layer. The "ace" brought by the person in charge, Li Yuanjing, is the soilless cultivation of the large flowered swallowtail grass. The ordinary big flowered swiftgrass on the market is only 1.2 meters long, while ours can grow up to 1.8 meters. ”He took a picture of a tall flower plant next to him and casually pointed to the QR code on the display board. "Scan this to place an order, air freight directly." He has only been doing e-commerce for more than two years, and online sales account for 30% of his business. At first, there were only two or three orders per month, but later on, they sold more and more. ”He chuckled and said, "E-commerce is not just about selling goods, it can also promote brands." Mudan and Peony from Heze, Shandong are also speeding up their online journey. Lian Yongguo, Secretary of the Party Group of the Peony Flower Industry Development Center in Mudan District, Heze, calculated with his fingers that online sales account for 10-20%, mostly pre-sales. "The average price per customer has increased by 5% to 10% annually in recent years, and there is still a shortage of supply. The "Hawaiian Coral Powder" peony flowers at the exhibition will gradually fade in color with the blooming period, and the delicate and beautiful flowers will attract visitors to stop and watch. Photo by Xinhua News Agency reporter Han Jianuo: Orchids from Nanjing, Fujian are selling more aggressively online. Chen Qunwei, Chairman of the Political Consultative Conference of Nanjing County, said that the annual output value of orchids in the county is about 2 billion yuan, and 65% of them have been sold through e-commerce. The popularity of e-commerce has boosted sales and also created pain points in the industry. A flower shop owner in Haidian, Beijing, has been experimenting with e-commerce for five years and has been deeply impressed: "Nowadays, the price war on food delivery platforms is fierce, and after continuous price reductions, the quality is inevitably affected, ultimately harming consumers. The internet is a bridge, and quality cannot collapse." How to ensure that online quality does not "shrink", various places are trying to find ways. Nanjing County has released the first national group standard for potted magnolia flowers, which includes the entire process from planting, management to sales, and is the first to promote Nanjing orchid quantum encryption source code nationwide. Every orchid that leaves Nanjing has a unique QR code 'ID card', which can be scanned to see which company produced it, whether it is genuine, and photos of the plant. "Chen Qunwei's tone was full of confidence. Nanjing Orchid has launched a "one plant, one code" traceability system, where consumers can scan the QR code to obtain orchid related information. Xinhua News Agency reporter Han Jianuo's photo shows that Heze has classified fresh cut flowers. Only when the product reaches grade A or above can it be shipped. Please confirm with the buyer before shipping. ”Lian Yongguo said. The combination of standards, traceability, and grading - forced by e-commerce - has made the flower business more stable and promoted the extension of the industry chain. At this year's exhibition, Guilin Osmanthus Industry Association brought Osmanthus Cake, Osmanthus Bath Gel, Osmanthus perfume and other flower extension products. Chen Yanhong, the general manager of Guilin Guihua Commune Cultural Communication Co., Ltd., told reporters that the value of Guihua is being redefined from a flower to a cake or a bottle of dew. The small osmanthus industry has a comprehensive annual output value of over 10 billion yuan, with online sales accounting for 20-30%. There is also an interesting exhibition area in the exhibition hall: the Garden Flower Landscape Exhibition Area "Flower Island Small Buildings" and "Mountain Stream Habitat" have become popular check-in spots. The audience takes photos, asks about varieties, and measures sizes, as if copying homework in the home decoration market. Previously, consumers didn't know how to arrange flowers when they bought them, so we helped them set up the scene. ”An exhibitor revealed the "secret" - in the era of e-commerce, selling flowers also sells lifestyle. Stepping out of the exhibition hall, an audience member held a few freshly picked hot plants in their hand and chuckled, muttering, "I used to think that raising flowers was the responsibility of middle-aged and elderly people, but now that I use my phone too much, I always want to add some color to my home." From "growing well" to "selling well" - when flowers meet e-commerce, the flower economy is taking on a new look on small screens. (New Society)