In a 7-story live streaming base in the southern district of S ã o Paulo, Brazil, dozens of anchors simultaneously promote various Chinese products from beauty products to electric vehicles to consumers; In a newly completed Chinese funded live streaming center in Mexico City, the capital of Mexico, a 20-year-old new anchor continues to break personal sales records; In Buenos Aires, the capital of Argentina, a local technology platform has introduced Chinese technology to layout live streaming e-commerce... As China Latin America economic and trade cooperation continues to heat up, live streaming e-commerce is rapidly emerging in Latin America. China's mature operational model and rich industry experience are widely recognized in the Latin American market, providing a new platform for China Latin America digital economy cooperation. The Latin American fans of "Chinese style shopping" are in Brazil. The ABLELIVE live streaming e-commerce company, founded by Chinese people, has only been established for more than two years. Its scale has expanded from several offices to a 7-story comprehensive building with 45 independent live streaming rooms, becoming a representative of the rapid rise of Brazil's live streaming e-commerce industry. Live streaming e-commerce has driven a large number of Chinese products into the lives of Brazilian consumers. According to Yan Di, one of the founders of ABLELLIVE, its highest single live streaming sales exceeded 130000 reals (approximately 4.9 reals per US dollar). In Mexico, Meituowan Cross border E-commerce Service Co., Ltd. from Xiamen officially launched live streaming and overseas warehousing services in Mexico City early last year. Vanessa Pedrosa, a local employee in Mexico responsible for live streaming operations, said that compared to traditional e-commerce, the biggest feature of live streaming e-commerce is real-time interaction, which is "more persuasive than traditional graphic and textual displays, and the platform's after-sales mechanism is perfect, making it easy to gain user trust". Christian Canseco has been live streaming for over half a year and has gradually accumulated a group of loyal fans. When it comes to live streaming e-commerce, he bluntly stated that it is "very shocking" and a huge innovation for online sales. The Chinese team has very mature sales methods and logistics systems, which provide new ideas for Mexican e-commerce. In Argentina, Manuel Cueva, the executive director of the local live streaming platform GoJiraf, once went to Shenzhen specifically to learn about the technology. Although live streaming e-commerce is still in its early stages of development in Latin America, its growth is very rapid, "said Cueva. Consumer habits in Latin America have undergone significant changes, especially among the younger generation who are more focused on experience. Live shopping meets this demand through real-time interaction, and" China has a profound impact on this business model. In addition to new energy vehicles and electric bicycles, there are also live streaming rooms for various products such as kitchen appliances, gaming products, sports shoes, skincare products, and health products in the ABLELIVE building, which constantly introduces new products to the Latin American market. The company's success is attributed to the dividends of Chinese products entering the Brazilian market. ”Yan Di gave an example that a certain new energy vehicle brand promotes itself in Brazil through live streaming companies or internet celebrity bloggers. "Sometimes, a two-hour live stream can generate 50 effective sales leads, and the conversion rate of offline stores can reach as high as 40%." Wang Fei, an associate researcher at the Latin American Institute of the Chinese Academy of Social Sciences, believes that the collision of China Latin America economic and trade cooperation in the field of live e-commerce is driven by the highly complementary economies of China and Latin America, the high-level openness of China, and the huge social network user base in Latin America. China has a complete range of consumer products that meet the needs of the Latin American market, and live streaming e-commerce has brought Chinese manufacturing closer to Latin American consumers. ”Wang Fei said. Live streaming e-commerce has also provided new sales ideas for local brands. Zhu Mu, the head of the logistics department of Meituowan, introduced to reporters that a local shapewear brand has opened up sales through live streaming. Pedrosa also stated that local clothing and footwear, as well as candy, chocolate and other products in Latin America, have great potential for live streaming development. The entry of Chinese live streaming e-commerce platforms into Latin America is also a positive technology spillover that can help Latin American live streaming platforms develop, enrich local business formats, and cultivate emerging professions. ”Wang Fei said. Not long ago, Argentina's GoJiraf platform introduced China's live streaming e-commerce model. The platform has established technical cooperation with Chinese companies such as Tencent and has integrated with Meikeduo, the largest comprehensive e-commerce platform in Latin America, with the goal of entering important markets such as Argentina, Brazil, and Mexico. This enables us to provide high-quality experiences for consumers throughout Latin America, "said Cueva. Another dividend brought by e-commerce live streaming is employment. In Brazil, ABLELIVE has 3000 exclusive contracted influencer anchors, providing a training mechanism that enables a large number of young people to obtain career opportunities. Senior anchor Rebecca Zeferino said that anchors not only need to receive brand training, but also practice their sales performance and interaction skills. In Mexico, Zhu Mu's company is planning to introduce the mature domestic e-commerce live streaming training system into the local area. Pedrosa observed that with the increasing number of institutions on platforms such as TikTok, talent mobility is becoming more frequent, and overall employment opportunities are significantly increasing. Live streaming e-commerce is breaking traditional business boundaries, "said young anchor Kanseko." I am looking forward to continuing to participate in it, having the opportunity to learn from experience in China, and constantly growing with the development of the industry