The 'Reader' brand has been selected as one of the 'China's 500 Most Valuable Brands' for 22 consecutive years, with a brand value of up to 57.685 billion yuan, consistently ranking among the top cultural brands in China. On the 22nd, Yuan Haiyang, Deputy General Manager of Reader Media, introduced that Reader Media has built a brand ecosystem that integrates journal operation, book publishing, digital reading, cultural and creative development, cultural tourism integration, and public reading services. On the 21st, Reader Media was honored as one of the "Top 30 National Growth Cultural Enterprises in 2026". It is reported that the total number of fans on all platforms of the enterprise has reached 83.55 million, and the annual total reading and playback volume has exceeded 2.5 billion. "Reader" adheres to the purpose of "collecting Chinese and foreign resources, gathering essence, enlightening thoughts, and broadening horizons". Its content quality and reputation have long led the Chinese journal market. Its monthly total circulation has stabilized at more than 5 million copies (including digital version), and its domestic cumulative circulation has exceeded 2.36 billion copies; Reader (Taiwan edition) is the only mainland journal published in Taiwan, serving as an important link for cultural exchange between the two sides of the Taiwan Strait. We are based on Gansu's characteristic cultural resources such as Silk Road culture, Dunhuang culture, and bamboo slips culture, creating a top tier academic publishing highland in the country, and carefully polishing the main melody and traditional cultural masterpieces. ”Yuan Yanping, General Manager of Gansu People's Publishing House under Reader Media, said. In 2025, a total of 18 publications from Reader Media were selected as national key publishing planning projects, and over 90 books won important awards at the provincial level or above; A publishing center for Dunhuang Studies has been set up to publish more than 40 kinds of works related to Dunhuang culture every year. The cultural achievements of going global are impressive. "Tea Village Youth" (Russian version) has been selected for the Silk Road Book Fragrance Project, and its six publishing houses have been selected as one of the "Top 100 Influential Overseas Collections of Chinese Books". The dissemination of Chinese culture continues to strengthen. At the same time, Reader Media has completed the digitization project of the "Complete Library of Four Treasures" in the Wensu Pavilion with high standards, and the content of the "Ministry of Economy" has been publicly released to the society, allowing precious cultural heritage collections to go out of the warehouse and benefit the public, promoting the creative transformation and innovative development of excellent traditional Chinese culture. In addition, Reader Media integrates high-quality resources such as electronic audio and video publishing, digitalization of ancient books, and digital reading operations, establishes a new Reader Digital Publishing Center, creates the "Reader Cloud" Gansu Cultural Digital Intelligent Comprehensive Service Platform, deeply embraces cutting-edge technologies such as artificial intelligence, comprehensively promotes the digital reconstruction of content production, product form, communication channels, and operation services, and accelerates the transformation into a modern comprehensive digital cultural service provider. In 2025, the company will achieve a main business revenue of 893 million yuan, a year-on-year increase of 2.53%; The net profit reached 85.4941 million yuan, a significant increase of 37.32% year-on-year, and the profitability achieved a historic improvement. The scale of enterprise assets and net assets of shareholders continue to steadily increase, and the asset structure continues to optimize; R&D investment continues to increase, with R&D expenses (capitalized) growing by 20.21% year-on-year, and the innovation driven background becoming increasingly prominent. As of the end of 2025, the company's market valuation has reached 4.049 billion yuan, and its growth potential, risk resistance, and long-term development potential have been highly recognized by both the capital market and the industry. (Looking into the New Era)