Sci-Tech

Technology unlocks new paradigms for cultural dissemination

2026-05-25   

Amazing! "On May 23rd, at the 22nd China (Shenzhen) International Cultural Industry Expo (referred to as the" Expo "), Mia, an international student from Australia, wore thousands of AI (artificial intelligence) glasses and asked in less fluent Chinese about the background of the creation of" Thousand Miles of Rivers and Mountains ". A detailed historical explanation was transmitted in real time to her ears, which made her exclaim in admiration. This interactive scene that spans language and time and space is a vivid corner of the deep integration of culture and technology. The Cultural Expo will be held in Shenzhen from May 21st to 25th. In the "Culture and Technology Museum" that is the focus of this year's Cultural Expo, cutting-edge technologies such as VR/AR (Virtual Reality), digital twins, and AI are showcased for their innovative applications in the fields of performing arts, cultural heritage, and tourism. This enables "online broadcasting," "smart theater," and "cloud tourism museum" to move from concepts to tangible and immersive experiences. At the Qianwen AI Glasses booth, simply put on the AI glasses and aim them at the exhibits to ask questions. The glasses can generate real-time explanations, turning seeing an exhibit into listening to a piece of history, and shifting cultural display from "one-way explanation" to "real-time interaction". This pair of glasses upgrades AI capabilities from 'callable' to 'always online'. ”Alibaba Qianwen AI Hardware Product Manager Wu Jianjun introduced that based on the integration of voice and visual multimodal interaction, users can not only turn viewing exhibits into listening to history, but also easily meet practical needs such as meeting minutes generation, AI simultaneous interpretation, and close eye navigation. If the transition from passive viewing to active interaction is a leap in experience, then the transformation from inspiration to film is a reconstruction of production methods. At this cultural expo, Tencent moved the "guide room" to the site, and many visitors experienced the complete AI content production chain from inspiration to film on site, feeling the new cultural industry workflow empowered by AI. By simply inputting a sentence or an idea, the intelligent agent can automatically call upon different model capabilities to instantly generate scripts, visuals, music, and even videos. When the algorithm redraws the context, the code becomes warm. A reporter from Science and Technology Daily learned that Tencent's internal business has fully integrated AI and has released dozens of agents, making AI agents a new cultural production tool. The Tencent Hybrid Hy3 preview model is its technical foundation. According to OpenRouter, the world's largest AI model API aggregation platform, Tencent's hybrid Hy3 preview model has consistently ranked first in weekly token calls for three consecutive weeks. Tencent Group Vice President and Editor in Chief Zhu Dianjun said, "In the future, Tencent will continue to focus on high-quality content, promote emotional resonance with cultural confidence, amplify the beauty of China with the power of technology, and promote excellent Chinese culture to go global in a more vivid and accurate form. Big models are the soil, and creativity can grow freely. As the industry's first AI based one-stop platform for creating comics, Yuewen Comic Drama Assistant supports the entire production process from text to visuals, covering every link from novel adaptation, script creation, storyboard design to final film output. Xie Lanfang, Secretary of the Party Committee and Vice President of Yuewen Group, introduced that the platform has served hundreds of studios. Relying on the premium IP library of over 100000 units from Yuewen Group, the platform provides rich content ecosystem support for creators from the source. As a representative of the "New Three Types of Cultural Overseas", online literature has become one of the most important sources of intellectual property for Chinese cultural content to go global. Currently, online literature going global has moved from "translation going global" and "model going global" to a new stage of "global co creation". According to relevant data, by the end of 2025, the total number of AI translated works launched by Qidian International WebNovel, a subsidiary of Yuewen Group, exceeded 17000, covering more than 10 languages, with nearly 400 million global visitors and 538 popular works with over 10 million views. The platform has trained 529000 overseas original writers and released approximately 820000 overseas original works. The wave of micro enterprise innovation reflects the magnificent pulse of macro industry. Over the past 22 years, the China International Fair for Cultural Heritage has been guided by marketization, specialization, and internationalization, continuously expanding its trading scale. Li Xiaobing, assistant researcher at the Cultural Institute of Shenzhen Academy of Social Sciences, said: "The Cultural Expo has driven Shenzhen's cultural industry from billions to trillions, and the number of cultural enterprises above designated size and the added value of the industry have steadily increased, directly giving birth to new formats such as digital creativity and online audio-visual. Empowered by technology and breaking through cultural barriers, China's story is moving towards a broader world stage with a more vivid posture. (Looking into the New Era)

Edit:Momo Responsible editor:Chen zhaozhao

Source:Science and Technology Daily

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