As an important "barometer" for the development of China's cultural industry, this year's Cultural Expo saw a diverse range of new cultural products and a continuous emergence of new business models. It is noteworthy that many participating companies are actively exploring diversified landing paths for cultural IP, relying on physical carriers such as cards, stationery, animation and film to innovate and interpret classic IP, activating cultural value and igniting consumer trends through youthful and trendy cultural and creative forms, becoming a major highlight of this year's Cultural Expo. In today's China, new cultural formats and industrial forms continue to emerge, profoundly reshaping cultural production and consumption patterns, and driving economic growth. In the exhibition area of Zhejiang Kayou Animation Co., Ltd., relying on mature IP operation and product development capabilities, various anime head IP has achieved three-dimensional and scene oriented landing. Enterprises develop and create a full range of derivative products such as cultural and creative stationery, plush peripherals, collectible cards, badges, etc. around classic IPs, building a diverse IP derived consumer ecosystem. For example, the "Card Game Three Kingdoms" series, which is created based on the original historical and cultural heritage of the Three Kingdoms, integrates the characteristics and historical background of the Three Kingdoms characters into card skill design, allowing the rich traditional historical and cultural heritage to approach the public and enter the younger generation in a fun and interactive way. In the digital age, how to make the excellent traditional Chinese culture collected in classics and engraved in murals go out of history and integrate into the present is an important issue for the transformation and upgrading of the cultural and creative industry. Based on the innovation and inheritance of traditional culture, Card Game deeply cultivates the Chinese style cultural and creative track, and launches the "Qiji Chicheng Collection Card" series of products. Taking traditional Chinese horse culture and classical poetry as the core, integrating cutting-edge precision craftsmanship such as grating three-dimensional hot stamping, high-precision micro carving hot stamping, and photolithography relief, accurately reproducing the agile and smooth muscle lines of the horse, presenting a delicate and warm touch like silk and the ultimate visual texture. We are not just making a card, but also a carrier of culture, "said the person in charge of the card game booth. As the domestic cultural and creative industry accelerates its iteration towards multi category, full scenario, and immersive experiences, industry brands are breaking free from the limitations of a single category and expanding their IP landing track. In response to this development trend, card games continue to enrich their cultural and entrepreneurial mindset, improve their product matrix, and gradually form a diversified cultural and creative product system that promotes the collaborative development of multiple categories such as cards, IP stationery, and creative trendy toys. Among them, Card Game's stationery track has received widespread praise for its mature IP operation capabilities and excellent product quality. Its best-selling IP neutral pen, with popular IPs as emotional ties, combines high aesthetic design and exquisite craftsmanship, upgrading the originally single function writing tool into a trendy item that combines practical value, emotional value, and social value, attracting many students and young professionals on site. According to on-site staff, the neutral pen, as the core category of card game stationery, has a leading craftsmanship level in the industry. Its KAYOU+series has won multiple international professional awards, demonstrating the quality strength and innovation ability of domestic cultural and creative industries. The multi category innovation practice of card games is a microcosm of the transformation and upgrading of the domestic cultural and creative industry at this year's Cultural Expo. At present, China's IP cultural and creative industry is accelerating to leave the extensive "OEM" mode and move towards a new stage of "China's smart manufacturing" with independent research and development and technology empowerment. More and more China-Chic cultural and creative brands have achieved cross-border breakthroughs through content innovation, form innovation and technological innovation. In the technology and culture integration exhibition area, the digital film "Zheng He" jointly released by the Art Department of Shenzhen University and Shupu Global is trying to use AIGC technology to empower the development of digital IP; At the Sichuan exhibition area, biomimetic robots and XR digital museum projects appeared on the same stage, demonstrating the possibility of science fiction industry extending from a single content to the entire industry chain. Yang Guoliang, deputy editor in chief of Science Fiction World magazine, introduced that in the past, the domestic science fiction industry mostly stayed in a single chain such as publishing and film adaptation, and the IP value was not fully released; The current "Science Fiction Content Creation and Transformation" project is attempting to integrate content production, operation authorization, education and training, and cultural tourism consumption through the IP industry, exploring a new IP ecosystem from "a good story" to "an industrial chain". The Chinese cultural and creative industry is using "culture+technology" as its wings and "innovation+craftsmanship" as its engine, writing the "Chinese story" of this era on the world stage. This is not only an upgrade of the industry, but also a witness to the rejuvenation of an ancient civilization in the digital age. (Looking into the New Era)