Recently, a heartwarming movie called "A Love Letter to Grandma" has gone viral, tear jerking and causing a box office comeback. The director and lead actors appeared to interact with the audience, while the actors wrote critiques for the audience at the "Yufeng Bank and Information Bureau". The theme of the giant building block check-in wall restored the Chaoshan style... At the 22nd China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as the "Expo") held from May 21 to 25, this warm realism masterpiece became the focus of attention. Behind the popularity of 'Love Letter to Grandma' is the profound transformation that is taking place in Guangdong's cultural industry. Last May, Guangdong issued a "policy package" to promote the high-quality development of the cultural industry, proposing a package of 87 policy measures. Over the past year, the answers have been impressive. Guangdong's cultural industry is developing strongly, with a surge in the creation of literary and artistic masterpieces, effective activation of cultural consumption, and accelerated improvement of the industrial ecology. In 2025, the investment in cultural enterprises above designated size in the province will increase by 10.5%, driving a growth of 8.9% in operating income. A world-class new highland of cultural industry is accelerating its rise in Guangdong. The 'policy package' leveraged the lever, and the 'phenomenal' works continued to be created. We sincerely thank Guangdong and Shenzhen for their policy support during the creative process. ”On the 22nd, at the 2026 Cultural Power Construction Summit Forum on High Quality Development of the Film Industry held in Shenzhen, director Lan Hongchun of "A Love Letter to Grandma" said. This film, which promotes the culture of Chaoshan region to the whole country, has a rating of 9.1 on Douban and its box office has been steadily rising, vividly illustrating the steady development of Guangdong's film and television industry. The rain and dew of the 'policy package' not only falls on movies, but also infiltrates many cultural fields such as animation and e-sports. At the Cultural Expo, there were crowds of people in front of the Yongsheng Animation booth. The official set of "Piggy Hero 20th Anniversary Time Collection" was released, attracting many viewers to stop and check in. This well-known IP, which emerged in 2005, is moving from screens to trendy entertainment, theme parks, and even international routes. Yongsheng Animation is one of the first beneficiaries of the "policy package". Anime and film projects have a high demand for funds and a long payback period, and policies have precisely hit the pain points. ”Yan Bing, Vice President of Yongsheng Animation, said that the policy package not only provides strong subsidies for content production, but also specifies special support for overseas distribution, translation subsidies, and overseas exhibitions. With policy support, many works of Yongsheng Animation have been globally distributed through overseas cinemas, streaming platforms, and international airlines. The movie "Fallen to Earth" has been released to more than 40 countries and regions, and has grossed about 3 million yuan at the box office in Russia. Excellent works are competing to be released, and "bestsellers" continue to emerge. The game 'Mingchao' developed by Guangzhou Kuluo Technology has been selected for the Guangdong Original Online Game Boutique Award project and has won international awards such as the 2025 TGA 'Player Voice' and Epic's Best PC Game of the Year. The gaming industry in Guangdong has a strong atmosphere, which fully stimulates the innovation and challenge spirit of enterprises. ”Lin Shi'an, the head of media affairs at Kuluo Games, said that companies feel that Guangdong has significantly increased its attractiveness to talent, and now fresh graduates are more willing to choose Guangdong as their first stop for gaming career development. The stage is full of excitement and the market vitality is bursting. In the past year, Guangdong has introduced a total of 48 high-quality plays, and multiple internationally influential debut projects have been launched. Many popular artists have made Guangzhou their first stop on their mainland tours, and the international influence of Guangdong's performing arts market continues to increase. In the eyes of many industry insiders, the concentrated emergence of "phenomenal" works in Guangdong is by no means accidental, as precise "drip irrigation" has a strong impact on boosting expectations. Over the past year, Guangdong has established a cultural industry policy system that is led by the provincial level, supported by the prefecture level cities, and supported by the districts and counties. 21 prefecture level cities and related districts and counties have introduced more than 80 detailed measures to connect and refine policies, forming a comprehensive policy "combination fist" that combines various sectors and systems, allowing policies to be accurately "drip irrigated" and effectively reach grassroots, markets, and enterprises. Guangzhou has issued a series of documents, including the Implementation Plan for Accelerating the Cultivation and Construction of an International Performing Arts Center in Guangzhou and the 18 Measures to Support the Development of the Gaming and Esports Industry in Guangzhou; Shenzhen has introduced supporting policies such as the "Shenzhen Performing Arts New Space Support Management Measures (Trial)", and the four districts of Futian, Nanshan, Bao'an, Guangming, and Qianhai Cooperation Zone have collectively released the "Quality Content Creation Support Policy Package"; Zhaoqing has introduced the "20 Measures for Film and Television", Huizhou has established a special fund for high-quality development of cultural industries, Dongguan has built a "1+6" policy package system and proposed 90 targeted policy measures... The support is substantial, efficient and practical, giving cultural enterprises more confidence. Original masterpieces and technological innovation projects can each receive a one-time reward of up to 5 million yuan, which not only encourages game companies to deeply cultivate Chinese culture and Lingnan elements to create masterpieces, but also provides financial support for 'bottleneck' technology research and development, stimulating innovation momentum. ”Cheng Lin, director and deputy general manager of Sanqi Interactive Entertainment, said. At present, the gaming industry in Guangdong has formed a full chain service system from financial support, talent introduction, venue guarantee to industrial chain docking and overseas promotion, which helps promote the vigorous development of the cultural industry circle in the Greater Bay Area and the overseas gathering area. This institutional guarantee and clear signal can stabilize expectations and boost confidence more effectively than a single subsidy. ”Wang Juan, President of Guangzhou Game Industry Association, said. The service system is also undergoing a comprehensive upgrade. Guangdong has launched the "Film and Television Comprehensive Service Platform" and "Guangdong Film and Television Shooting" mini programs, forming a "1+21" provincial and municipal cooperative filming linkage network. A total of 321 film crews have been contacted, 237 shooting projects have been implemented, and the highest efficiency of cooperative filming approval has been improved by 70%. The relevant measures have jointly created the best policy environment for the film and television industry in the country. ”Zhao Mengfei, director of Guangdong Film and Television Comprehensive Service Platform, said that the platform also supports young film and television talents through the "Star Plan". Over the past two years, a total of 20 works have been supported, of which 6 have won the Dragon Label. "A Love Letter to Grandma" is one of them. The business environment of the cultural industry continues to optimize, and the agglomeration effect of business entities continues to emerge. Statistics show that by 2025, Guangdong will have over 1100 new film and television companies, as well as over 500 gaming and esports companies, and a group of top enterprises and young creators will settle in. The wholly-owned subsidiary of Shanghai Xingge Company, Guangdong Xingge, which landed in Guangdong, completed the entire process of enterprise registration, license application, and TV drama project approval within 10 days, which was praised by the company leader as the "miracle of the entire process in 10 days". New business formats continue to grow, and new highlands are accelerating their rise. The "policy package" not only stimulates cultural creativity, but also stimulates cross-border integration of new business formats and models, extending towards the value chain and consumption chain. As Guangdong's cultural industry rapidly expands, cross-border integration deepens and development models innovate. ”Guo Tianwen, a second level inspector of the Propaganda Department of the Guangdong Provincial Party Committee, introduced that by 2025, the operating revenue of 16 industries with obvious new business characteristics in Guangdong will reach 1.13 trillion yuan, an increase of 17.6%; The first quarter of this year saw a stronger growth of about 28%, becoming the "first engine" leading the development of the cultural industry. During the 15th National Games, the Lingnan IPs "Aoyu" and "Dawanji" that became popular all over the internet continued to be active in people's sight after the competition. Stage plays, cultural and creative peripherals, urban themed activities... These IP images are constantly being reused, injecting lasting heat into cultural and tourism consumption. Guangdong is converting IP traffic into 'retention' for cultural and tourism consumption. ”Huang Peiling, President of Guangzhou Cultural and Tourism Equipment Industry Association, said. The deep integration of film, television, culture, and tourism effectively enhances consumer expectations. During this year's Spring Festival, "Silent Awakening of Insects" and "Boonie Bears Every Year" have sparked a craze for "film and television check-in" in Shenzhen. The passenger flow at Gangxia North Subway Station has increased by over 20% year-on-year, and the passenger flow at Zhuoyue Center has surged by 80%. After the release of "A Love Letter to Grandma", the Zhanglin Ancient Port in Shantou and the Qifeng Chen Gong Temple in Chaozhou were bustling with people, and the number of visitors to the Overseas Chinese Cultural Relics Museum increased significantly. At the Cultural Expo site, the Shantou booth soared in popularity with its immersive "trendy cultural tourism" experience, and many visitors bluntly said they were "planted with grass" and "want to go to Chaoshan". The "ticket economy" and "event economy" continue to heat up. Guangzhou has launched the "Ticket Root Connection, Preferential Flower City" season to benefit the people, opening up discount channels in scenic spots, hotels, restaurants and other scenarios. In the first quarter of this year alone, it directly drove cultural and tourism consumption by over 20 million yuan. Micro drama+"is expanding its consumer space. Since 2025, there have been 34 film and television works invested, filmed or filmed in Jiangmen, a year-on-year increase of 30%, with a growth rate of over 300% for micro dramas. Maoming has established a Guangdong Hong Kong Macao (Maoming) Three Rural Short Drama Production and Creation Cooperation Zone in Tandi Village, Gaozhou City. With the help of film and television, Maoming will receive nearly 100 million yuan in customized lychee orders by 2025. Rise up and forge ahead, moving forward relentlessly. A series of policy measures have become fertile ground for development, nourishing market vitality and unleashing it. A cultural industry innovation highland is growing rapidly and accelerating in the southern Guangdong region. (Looking into the New Era)