Reporters learned from the National Development and Reform Commission (NDRC) that the Plan for Expanding Consumption During the 15th Five-Year Plan Period was released to the public today. The Plan sets development targets for consumption sectors in the 15th Five-Year Plan period. It targets sustained expansion of the overall consumer market, a marked rise in the household consumption rate, robust growth in commodity and service consumption nationwide, total retail sales of consumer goods reaching roughly 60 trillion yuan by 2030, and stronger consumption as a driver of economic growth.
Why was the Plan issued? What are its core arrangements?
Senior officials from the NDRC and the Ministry of Commerce answered reporters’ questions.
Q1: What is the background for releasing the Plan?
A: During the 14th Five-Year Plan period, China leveraged its super-large market strengths and achieved remarkable progress in consumer market development. Consumption scale kept expanding, consumption structure grew increasingly optimized, new forms of consumption flourished, and the policy system for boosting consumption was further refined. In 2025, total retail sales of consumer goods hit 50.1 trillion yuan, crossing the 50-trillion-yuan threshold. Over the 14th Five-Year Plan period, final consumption expenditure contributed an average of 58.8% to economic growth, 10 percentage points higher than the 13th Five-Year Plan period.
Heading into the 15th Five-Year Plan period, China’s consumer market will enter a critical phase of volume expansion and quality upgrading. Solid consumption fundamentals, an obvious consumption upgrading trend, and vigorous innovation in consumption scenarios will lay a solid foundation for market expansion. Meanwhile, contradictions and challenges remain in the consumption sector, objectively restraining further release of consumption potential.
To implement the decisions and arrangements of the Party Central Committee and the State Council, continuously expand domestic demand and vigorously shore up consumption, the NDRC and the Ministry of Commerce, together with relevant authorities, conducted in-depth research on consumption trends and phased features in the 15th Five-Year Plan period. They holistically formulated thinking, targets and major initiatives for expanding consumption, solicited extensive public opinions, and compiled the Plan.
Q2: What are the distinctive features of the Plan?
A: First, it prioritizes people’s wellbeing and public benefits. Expanding consumption must put people’s livelihoods first. The Plan closely integrates wellbeing improvement with consumption stimulus. Its institutional arrangements target residents’ upgraded consumption demands covering elderly care, childcare, cultural tourism and healthcare. By expanding high-quality supply, enriching platform carriers and reinforcing supporting safeguards, the Plan aims to lift people’s quality of life.
Second, it highlights coordinated advancement guided by systematic thinking. The Plan properly balances short-term and long-term goals, supply and demand, government and market roles, as well as consumption policies and other economic and social policies. It promotes integrated implementation of targeted consumption measures, consumer capacity improvement, consumption environment optimization and institutional policy refinement, fosters sound interaction between supply and demand, coordinates market dominance with government guidance, and builds a more supportive policy framework for boosting consumption.
Third, it puts innovation at the forefront. Expanding consumption relies on reform and innovation. Amid ongoing optimization of consumption structure and emergence of new business formats, models and scenarios, the Plan rolls out institutional arrangements to boost service consumption, develop digital consumption, advance debut economy tailored to local conditions and cultivate experiential consumption. By refining supporting policies, it fosters new consumption growth drivers and injects fresh momentum into consumption development.
Q3: What considerations underpin the target-setting in the Plan?
A: Fully aligned with the Outline of the 15th Five-Year Plan for National Economic and Social Development, the Plan outlines development targets for consumption sectors during the period:
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The overall scale of the consumer market keeps expanding. The household consumption rate rises notably; nationwide spending on goods and services grows rapidly; total retail sales of consumer goods reach around 60 trillion yuan; consumption exerts a stronger driving effect on economic growth.
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The consumption structure becomes better optimized. The share of per capita household spending on services in total per capita household consumption rises steadily. Spending on development-oriented and upgraded consumption keeps growing, the scale of digital consumption expands continuously, and consumption gaps between urban and rural areas, regions and social groups narrow gradually.
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Household consumption capacity rises steadily. Breakthroughs are made in delivering high-quality full employment. Household income grows in tandem with economic expansion, the social security system becomes more refined and sustainable, and residents gain firmer spending confidence, more stable expectations and stronger willingness to consume.
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Consumption supply is further upgraded. The quality of goods and services improves consistently, the supply system becomes more complete, consumption formats, models and scenarios diversify, and alignment between supply and demand is enhanced.
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The consumption environment sees marked improvements. Standard and credit systems for key products and services are perfected, consumption infrastructure is upgraded, and convenience, comfort and satisfaction for consumers rise substantially.
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Institutional mechanisms for boosting consumption are refined further. Progress is made in clearing unreasonable restrictive measures in consumption sectors. Long-term mechanisms to expand household consumption are improved, coordination between consumption policies and other economic and social policies is strengthened, forming a higher-level and more dynamic consumer market.
Q4: What key tasks does the Plan deploy?
A: The Plan consists of three major parts.
Part One sets out general requirements, clarifying guiding ideology and development targets for expanding consumption in the 15th Five-Year Plan period.
Part Two covers key tasks. Centering on six priorities — elevating quality and accessibility of service consumption, expanding and upgrading goods consumption, fostering new consumption formats, models and scenarios, boosting household consumption capacity, vigorously optimizing the consumption environment, and refining institutional mechanisms for consumption promotion — it lays out 28 key tasks and initiatives to expand consumption during the period.
Part Three addresses implementation safeguards, requiring adherence to Party leadership, solid progress in Plan delivery, strengthened consumption statistics, and rigorous monitoring and evaluation.
Meanwhile, nine special boxes are arranged focusing on the silver economy, childcare products and services, cultural and tourism consumption, healthcare consumption, automobile consumption and other fields, specifying targeted implementation measures for each sector. (Outlook New Era)
Edit：Liu Zhiyu Responsible editor：Li Yulu
Source：CCTV News
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