The live broadcast of "I Have an Idea" and "Wenyi Cloud Map · Thought Forum" was officially launched recently. The forum focuses on contemporary interpretation of cultural heritage, application of artificial intelligence technology, and cultural education for the next generation. Cultural experts and industry pioneers such as Dan Jixiang, Lv Zhou, and Wang Yuheng attended the event to discuss the dynamic inheritance of cultural heritage.
In the topic of "Resilience and Future of Cultural Heritage" on that day, Shan Jixiang, former director of the Palace Museum, and Lv Zhou, professor of the School of Architecture at Tsinghua University, exchanged ideas on the protection practices of the Palace Museum, the Beijing Central Axis, and China's World Heritage, exploring how cultural heritage can move from static protection to dynamic inheritance. The two guests believe that the goal of cultural heritage protection is not limited to "protection" or "utilization", but to ensure the continuous inheritance and growth of civilization in contemporary society.
Professor Xu Yingqing from Tsinghua University's School of Fine Arts, designer Wang Yuheng, partner Hong Tianxiang from the Planet Research Institute, and product manager Jing Bo from Tencent's SSV Digital Culture Laboratory discussed the relationship between artificial intelligence and the digital dissemination of world heritage from the perspectives of AI technology, content creation, sensory experience, and digital ethics. They believe that artificial intelligence can expand the imaginative space for the dissemination of world heritage, helping the public to more conveniently access and understand cultural heritage; At the same time, AI cannot replace human experience, aesthetic judgment, and value selection, and technological applications still need to be built on professional knowledge and humanistic care.
In the topic of cultural heritage education for the next generation, guests such as Li Qisheng, Vice Chairman of the Beijing Association for the Promotion of Science and Technology Education, Yang Yueming, Vice Dean of the Institute of Cultural Innovation and Communication at Beijing Normal University, Yang Dawei, a popular science writer on ancient architecture, and Wang Siyu, Assistant Professor at the School of Archaeology and Museology at Peking University, believe that digital technology can become an important entry point to stimulate young people's interest, but true cultural understanding still requires children to go to the heritage site, establish a real connection with history, nature, and civilization through viewing, walking, touching, and experiencing.
At the forum, the interim achievement of the "I Have an Idea" ecological plan, the Cultural Heritage Cloud Map Knowledge Base, was officially released. This knowledge base is based on authoritative corpus and professional content resources of global world heritage sites, combined with AI in-depth research, GIS map visualization, and intelligent interactive capabilities, opening a new entrance for the public to understand world heritage sites. It is reported that this idea originated from the joint proposal of cultural heritage researchers Sun Yan and Zheng Chuhan to "use AI technology to build a world heritage knowledge base". Empowered by the platform of the "I Have an Idea" ecological plan, the idea gradually completes co creation and polishing, ultimately achieving the transformation from creative ideas to digital knowledge products.
It is understood that "Wenyi Cloud Map" is one of the key projects launched by Tencent News' "I Have an Idea" ecological plan in 2026. The "I Have an Idea" ecological plan will be officially launched in 2025, aiming to promote the implementation of creative ideas with public value, social value, and cultural value. In 2026, the plan will gradually launch projects such as "Cloud Map of Cultural Heritage", "Literary Super Interface", and "Star River of Intangible Cultural Heritage". (Looking into the New Era)