Just after the International Children's Day, the sales data of "children's food" on various e-commerce platforms reached a new high. However, according to the latest media survey, most of the edible oil, biscuits, dumplings and other products marked "for children" are only more attractive in packaging, smaller in size and higher in price, and their nutritional components are not fundamentally different from ordinary food. Many people question whether the so-called 'children's food' is a necessity to meet special nutritional needs or a carefully designed consumption trap by businesses? Currently, the development of "children's food" is facing the embarrassing reality of a lack of standards. In the current food safety standard system in China, there are only specific regulations for food for infants and young children aged 0-3, while food for children aged 3 and above is in a regulatory gap. Some companies take advantage of the situation and label ordinary food as "children's food", creating premium space through cartoon packaging, "zero additives" and other language. What is more alarming is that some products that advertise "children's food" instead add more essence and flavor enhancers, which runs counter to the original intention of parents to pursue health. This phenomenon exposes the business logic of some companies exploiting information asymmetry to harvest parenting anxiety - when consumers find it difficult to discern the essence of a product through professional labels, marketing language becomes a key factor in their decision to purchase. From the perspective of nutrition, the concept of "children's food" itself has cognitive misconceptions. Experts have explicitly pointed out that children's growth requires a variety of natural foods, rather than processed foods with added nutrients. Some snacks on the market that claim to be high in calcium and iron often come with the hidden dangers of high sugar and high salt; The so-called 'zero sucrose' products may actually contain high glycemic index fructose syrup. This one-sided emphasis on a single nutrient propaganda can easily mislead parents into forming a simple understanding that "eating specialized foods equals health", ignoring the overall balance of dietary structure. In addition, excessive consumption of food additives may pose various hazards to children, such as affecting intellectual development, increasing allergy risk, affecting appetite and digestive function, causing dental caries, potential carcinogenicity, etc. Even if "children's food" meets relevant standards, it should not be consumed frequently or excessively. The key to addressing the chaos of "children's food" is to be problem oriented, starting from the legislative stage, filling institutional gaps as soon as possible, and better protecting children's health. The recent release of the "Measures for the Supervision and Administration of Food Labeling" by the State Administration for Market Regulation has made significant progress in the supervision of "children's food", which clearly stipulates that "without legal, regulatory, regulatory, national or industry standards for food safety, food labeling shall not falsely claim to be suitable for minors to consume, deceive or mislead consumers." In addition, the EU's mandatory limit standards for sugar and salt in children's food can be used as a reference, or a special labeling certification system for "children's food" can be implemented to accelerate the establishment of a nutrition evaluation system suitable for children of different ages, so that the four words "children's special" truly reflect scientific proportion. Children's food cannot become a consumption trap. To promote the standardized development of the market and mature the industry, it is necessary for enterprises to return to the essence of their products. If there are indeed special processes or nutritional designs for children, they should be supported by publicly available third-party testing data, rather than relying solely on packaging design and manufacturing differences. For parents, instead of blindly pursuing high priced children's food, it is better to improve their scientific parenting skills, enhance their awareness of prevention, carefully read the ingredient list, and not be misled by the promotion of businesses. The healthy growth of children is related to the future of the nation, and their food safety cannot tolerate any falsehood. Only by building a solid bottom line with scientific standards, eliminating chaos with strict supervision, and eliminating hype with rational consumption can "children's food" truly return to its healthy essence. I believe that with the implementation of relevant standards, we will have a more transparent and standardized children's food market, better safeguarding the growth of children's tongues. (New Society)