Everyone has the desire to love beauty. From beauty projects such as "picosecond", "ultrasound cannon", "Thermage", to micro plastic surgery such as "nose augmentation", "lip augmentation", and "double eyelid surgery"... By 2024, the size of China's beauty and plastic surgery market has reached nearly 300 billion yuan, demonstrating market vitality and potential. Establishing a more transparent and orderly market environment while expanding has become an industry consensus and direction of efforts. On June 18th, the National Healthcare Security Administration released the "Guidelines for the Establishment of Pricing Projects for Beauty and Plastic Surgery Medical Services (Trial)", which for the first time unified the pricing projects for beauty and plastic surgery, guiding medical institutions to set prices independently and reasonably, making "seeking beauty" safer and more reassuring. How will the new regulations guide the standardized and healthy development of the beauty and plastic surgery market? What new vitality will be injected? The charging price items are standardized and unified, and the billing of "beauty" is clearer - "Previously, medical institutions independently set and filed charging items in the field of beauty and plastic surgery, which easily led to a variety of charging item names and confusion in charging. ”The relevant person in charge of the Medical Price and Tendering Procurement Department of the National Medical Insurance Administration introduced that the project proposal guide aims to unify price items, regulate pricing behavior of medical institutions, and does not change the management method of market adjustment prices for beauty and plastic surgery. Standardized pricing approval can help the medical beauty and plastic surgery industry form a better pricing system, allowing the public to enjoy cost-effective services. ”Wang Yongqian, Vice President of the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences, said. With the gradual implementation of project guidelines, the most intuitive change for consumers is that the "medical bill" is clearer, and the fee items displayed on receipts, invoices, etc. are more "clear at a glance". If the names of 'Photon Rejuvenation', 'Ultrasonic Cannon', and 'Thermage' are standardized according to technical principles and mapped to skin beauty treatment light/laser, ultrasound, and radiofrequency, the project names will be simple and easy to understand. ”The person in charge of the Medical Pricing and Tendering Procurement Department of the National Medical Insurance Administration said that this not only helps consumers understand the technical principles of the project, but also facilitates horizontal price comparison. Through the leading role of public medical institutions, it is expected to guide non-public medical institutions to standardize their services and charging behavior, allowing the public to fully experience the "burden reduction" effect. Support the inclusion of more new technologies to keep "beauty" up with the trend - Currently, the beauty and plastic surgery industry is rapidly developing, with new technologies, materials, and more constantly emerging. In order to better meet the personalized needs of consumers, the pricing items established in the project proposal guide also consider compatibility with new devices and technologies. Some new technologies and materials need to reapply for registration with relevant departments in order to be included in the fee items, which takes a long time. ”Wang Peiling, Director of the Medical Insurance Price Department at the Chinese Academy of Medical Sciences Plastic Surgery Hospital, said that the project proposal guidelines released this time have good compatibility with price items, which will help hospitals introduce new technologies and materials. For example, in the "filling injection" pricing item, not only is the common hyaluronic acid injection included, but new materials such as polylactic acid, polycaprolactone, hydroxyapatite, etc. that have emerged in clinical practice can also be charged according to this. Currently, beauty technology and equipment are updated and iterated quickly. In order to better meet the personalized needs of consumers, the project guidelines also clearly stipulate that medical institutions with conditions can set up additional fees and expansion items on their own. Fully reflecting the value of technology and labor input, providing more "beautiful" services - Long Xiao, chief physician of the plastic surgery department at Peking Union Medical College Hospital, said: "In clinical treatment, some technical methods and operational items are difficult. The newly released project guidelines take more into account the value of technology and labor input, which helps to promote the overall improvement of medical service quality. The pursuit of beauty cannot ignore safety. Wang Yongqian pointed out that cosmetic surgery is essentially a medical behavior with technical barriers. Consumers should establish a rational and practical concept of seeking beauty, and not blindly pursue a "facelift" through medical beauty. If there is a need for cosmetic surgery, it is recommended to choose a reputable medical institution and experienced doctors for treatment. We look forward to creating a more dynamic and standardized market environment for the healthy development of the beauty and plastic surgery industry through further standardization of pricing items, and bringing incremental development to medical institutions and related enterprises. ”The person in charge of the Medical Pricing and Tendering Procurement Department of the National Medical Insurance Administration said. (New Society)