Opening the social media platform, the note "Opening a High priced Dessert Blind Box for 19.9 yuan" has received over 10000 likes, and the video of the store exploration blogger immersing himself in unboxing has been viewed over a million times. A type of food blind box, also known as a leftover blind box, is becoming a new consumption trend pursued by young people. In recent years, more and more catering businesses have begun to experiment with the blind box model for leftovers, packaging and selling unsold food on the same day. Some businesses have stated that this model has helped them reduce inventory pressure while also enhancing brand image. However, a recent media survey found that the model of "blind box of leftovers" has also triggered controversy on food safety issues, such as shelf life, storage conditions and relevant regulatory measures. As long as the management and supervision are proper, blind boxes for expired food can indeed achieve a win-win situation for both businesses and consumers. For catering businesses, this provides a new channel for handling unsold inventory on the same day, effectively alleviating the inventory pressure faced by businesses and avoiding economic losses caused by expired destruction. For consumers, experiencing the joy of "opening blind boxes" with less money can satisfy their curiosity and provide tangible discounts. This mutually beneficial situation is the foundation for the rapid popularization of expired food blind boxes. What is even more commendable is that this innovative measure is conducive to spreading the concept of environmental protection and conservation. Every year, a large amount of food is wasted in the retail and consumption sectors in our country. Expired food blind boxes regulate the supply and demand relationship through price leverage, transforming food that could have been discarded into consumable resources. This is a manifestation of cherishing food in the consumption sector. This innovative measure of transforming the concept of environmental protection and conservation into consumption not only conforms to the consumption trend of young people pursuing a green lifestyle, but also provides new ideas for the catering industry to explore market innovation models. On the other hand, the food safety hazards caused by this cannot be ignored. In the blind box sales model, there is a problem of insufficient disclosure of food shelf life information. Many merchants only inform the expiration date orally, and there is a lack of clear production and shelf life markings on the packaging. This information asymmetry may mislead consumers, especially young people who lack awareness of food preservation conditions. Especially in the hot and humid summer, some foods that require refrigeration are prone to spoilage during transportation or storage if not properly stored. In addition, the current regulations focus on static scenarios such as clear pricing and zoning display, while the dynamic combination of blind boxes and online pre-sales make it difficult for traditional regulatory measures to effectively cover them. Some merchants take advantage of the blank rules and include expired food products in blind boxes, even forming a gray operation chain of "normal sales during the day and blind box clearance at night", seeking improper benefits. When innovative models hover on the legal edge, they not only harm consumer rights, but may also lead to the adverse consequences of bad money driving out good money. To overcome these development bottlenecks, it is urgent to establish a standardized management system for the entire chain. At the production end, a grading system for expired food should be established, differentiated pricing rules should be formulated based on the remaining shelf life, and it is mandatory to label key information prominently on packaging. In the circulation process, we can learn from the cold chain distribution standards of fresh food e-commerce and implement full temperature control management for perishable foods. On the sales side, the platform should improve the order fulfillment mechanism, set reasonable cancellation deadlines and breach of contract responsibilities, to avoid secondary waste caused by consumer breach of contract, or to modify the labels of expired food before putting it back on the shelves. To achieve long-term development of expired food blind boxes, businesses cannot relax their quality control standards in pursuit of short-term benefits, platforms cannot tolerate illegal operations in order to expand market share, and regulatory authorities cannot relax their enforcement standards due to innovative models. Only by putting food safety issues first and ensuring that every aspect can withstand scrutiny, can this emerging consumption model achieve profitability and avoid harm. (New Society)
Edit:XieYing Responsible editor:ZhangYang
Source:people.cn
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