"Three ways to get rid of diabetes", "to make an appointment for acupuncture and moxibustion, which can cure cataracts", "click the link of the live broadcast room, and get customized Chinese medicine"... On some social platforms, some so-called "online celebrity doctors", some scare patients and sell "magic drugs" under the guise of popular science; Some claim to be able to cure all diseases and be invincible under the banner of ancestral traditions; Some claim to be experts and authorities, brushing aside pornography and harvesting traffic... These "internet famous doctors" use the name of treating diseases and saving lives to monetize their traffic, causing harm to patients, tarnishing the reputation of the medical and health industry, and damaging the online ecosystem. They need to use strong drugs to treat their traffic problems. The so-called "internet celebrity doctors" are some registered real doctors, some are just nurses or technicians working in hospitals, and more are counterfeit and fake doctors. But on online platforms, these people are wearing white coats and shouting medical terms, making it difficult for ordinary netizens to distinguish whether they are truly professional doctors. The state strictly implements access management for Internet diagnosis and treatment activities. According to the Administrative Measures for Internet Diagnosis and Treatment (for Trial Implementation) and other documents, only medical institutions with relevant qualifications and approved by the competent department can carry out Internet diagnosis and treatment. Doctors with medical qualifications need the consent of the registered institution to carry out Internet diagnosis and treatment activities. The Measures for the Administration of Internet Advertising issued by the State Administration of Market Supervision and Administration in 2023 clearly stipulates that advertising for medical treatment, drugs, medical devices, health food and formula food for special medical purposes is prohibited in disguised form by introducing health and health knowledge. Compared to these regulations, the behavior of many so-called "internet celebrity doctors" is clearly suspected of violating laws and regulations. For the "online celebrity doctors" with medical qualifications, many people confuse science popularization with consultation and treatment. In name, it is science popularization, but actually it is consultation and treatment, and even exaggerated in live broadcast to promote drugs or health products to netizens, which has been suspected of violating the relevant provisions of the Administrative Measures for Internet Diagnosis and Treatment (Trial) and the Administrative Measures for Internet Advertising. For "online doctors" who are only nurses and technicians, since they are not qualified for online consultation and treatment, carrying out substantive online diagnosis and treatment activities is not only suspected of violating the relevant provisions of Internet diagnosis and treatment activities, but also obviously beyond the scope of professional functions, and there is a risk of slipping into "illegal practice of medicine". For counterfeit "internet celebrity doctors" who use the banner of science popularization or health preservation to profit from doctors' traffic and sales, they are suspected of cheating and posing great risks to consumers' health and safety. Whether it is "real doctors" 'illegal Internet diagnosis and treatment, or "fake doctors"' bluffing and pseudo science broadcast, it can not be separated from interest driven, so that the sacred profession of saving lives and healing the wounded becomes a traffic password that entraps the masses. Rectifying the traffic of "Internet celebrity doctors" is the basic requirement for standardizing Internet diagnosis and treatment activities and maintaining the normal order of the industry. It is also an important guarantee for protecting the reputation of medical staff and protecting the lives and property of hundreds of millions of people. The National Health Commission recently stated that some "Internet celebrity doctors" have seriously violated the relevant laws and regulations on Internet diagnosis and treatment management and advertising management, and will strengthen the rectification of the Internet health science popularization disorder. Clearly distinguish between science popularization and consultation, and continuously carry out rectification and management. Guide online doctors to strengthen self-discipline, strictly regulate personal online behavior, and not to use the name of science popularization for consultation, nor to exaggerate patients' conditions for the sake of profit, nor to use doctors' names to sell goods at high prices. Related social platforms cannot adhere to the principle of 'traffic first'. We need to improve the identity verification of medical and health accounts, so as not to let "platform authentication" go through the motions and become a tool for scammers; Further optimize algorithms, strengthen content review, resolutely block counterfeit doctors from publishing illegal content in disguise, and never provide convenience for the dissemination of videos that deceive people for profit. The market, network and other industry management departments should also strengthen coordination, strengthen supervision over medical related short videos and webcasts, strictly investigate the fact that Internet diagnosis and treatment are conducted in the name of science popularization, and resolutely stop the chaos of "Internet celebrity doctors" who harm the interests of the masses in the name of doctors. In response to the increasing demand of netizens for quality of life and health medical knowledge, we will further promote the expansion and balanced layout of high-quality medical resources, and increase the construction of authoritative online medical science popularization. Only by making the "seedlings" of true science popularization and diagnosis and treatment stronger, can the chaotic "grass" of "internet famous doctors" wither and disappear. (New Society)