This summer, the teaching method of "sports delivery" is rising in some cities: many teenagers do not need to be picked up or dropped off when attending sports training classes, parents place orders on their phones, coaches bring equipment to their homes, and the nearest venue may be downstairs from their own homes. Carrying equipment and squeezing the subway to deliver "sports takeout" is not a big deal for Liu Chen, a post-2000 worker working in Hangzhou. Since becoming a home coach, he has brought tools such as hurdles, obstacle buckets, elastic bands, dumbbells, etc. according to course needs. This often catches people's attention, as there are always people asking for contact information when transitioning between different neighborhoods; At the classroom in the residential area, some parents first observe from a distance and then inquire, "Can we join a group (class)?" This new sports training model attracts some young people to participate. Sun Wen, the head of a door-to-door sports organization in Shijiazhuang, said that the current coaching team of less than 30 people cannot fully attend the city's on-site courses, so the company is still recruiting. Nearly 100 people apply to him through recruitment websites every day, but only one or two suitable coaches may be screened out. They bring equipment to teach sports at home. Liu Chen, a former wrestler, is located in Linping District, Hangzhou, which was only established in 2021. It is far from the city center, and many dual income parents find it difficult to exercise on their own, let alone accompany their children to large institutions in other districts for sports training. However, their children's physical exercise cannot be delayed - obesity, poor physical fitness, and weak vision are troubling many parents. "Some children go downstairs to buy something, but they may come back panting heavily. Flexible and convenient "sports takeaway" has emerged as a result. Sun Wen has been engaged in sports training in Shijiazhuang for more than ten years. There is a sports venue that covers an area of over 200 square meters and is aimed at young people. When the transformation began, the term "door-to-door sports" had not yet emerged. Now, his Yuchuang Sports team has made "door-to-door sports" their main business. He explained, "If parents don't have time to pick up and drop off their children (to the venue), it will lead to a decrease in the frequency of their children's training, intermittent training, and unsatisfactory results." The coach's on-site visit reduces the time cost for parents, while leaving the venue and exercising in parks and communities with many green plants, "the vision is broad, and the exercise state and psychology are different. Sports tests at different stages of education are one of the main reasons why many parents place orders for "sports takeaway" for their children. In recent years, many regions have introduced policies to increase the process assessment of physical education in the middle school entrance examination. For example, primary and secondary schools in Beijing have included the physical health test results of fourth, sixth, and eighth grade students in the middle school entrance examination; Hebei Province takes the sum of the grades from the second semester of seventh grade to the first semester of ninth grade, totaling four semesters, as the process assessment score. Sun Wen said that many parents have changed their mindset and are no longer satisfied with the original sports training model, as they did before the physical testing. The demand for regular training and improving grades has significantly increased. Chen Xueli, co-founder of Beijing Le Shi Sports, introduced to reporters from China Youth Daily and China Youth Net that some institutions that do "door-to-door sports" have also transformed from sports venues, and only two or three have developed online platforms for "door-to-door sports". At the end of 2024, the "Le Shi Sports" mini program will be launched, currently covering over 100 cities, with more than 3000 professional coaches joining the platform. Chen Xueli said that doing "door-to-door sports" is a light asset entrepreneurship, without the investment of heavy assets such as venues, and the coverage is very large. Unlike a venue that can only cover a surrounding area of about 10 kilometers, coaches directly connect with parents and earn higher income than in a venue. "This is also the attraction of" door-to-door sports "in the eyes of Xue Rui, a sophomore student majoring in physical education at Qufu Normal University, who does not receive" dead wages "or work freedom, and earns money based on personal abilities. He has worked part-time in athletics, basketball, and summer camp sports training. Since the first half of this year, he has been working as a home coach and has formed a team of four people. He is currently considering starting a company. If you develop well, you can continue working after graduation. "He learned that in Qufu, a county-level city in Jining, Shandong, large sports venues are far away from the city center, but when they deliver classes to customers' homes, parents can" see through the window ". The 90 minute course costs over 100 yuan, which is an acceptable price for local parents. Chen Xueli introduced that the pricing of on-site physical education courses at "Le Shi Sports" is related to the number of students taught, but the unit price is lower than that of venues, about 40% lower for one-on-one courses, and about 70% lower for 4-6 person classes. Many children are willing to go to class together, and this type of group class sells very well on the platform, "Chen Xueli said. After some parents initiate group classes, they will post the link to the group class in their own community group to find" partners "for their children's classes. Thanks to the investment in light assets, "door-to-door sports" practitioners interviewed by reporters from China Youth Daily and China Youth Net all stated that they adopt a small course package or a one-time payment method. Sun Wen introduced that the parents he has met have concerns about the traditional "big lesson package" prepaid consumption of traditional institutions, and attach great importance to the stability of "door-to-door physical education" course institutions. As Chen Xueli said, in the pay once model, after parents have paid the money for a few hours, the coach comes to teach at their doorstep. Faced with new market demands, entrepreneurs are also exploring. Self media is a promotional channel, and Xue Rui's team is led by him to appear on camera and shoot videos of training with children. "If there are coaches appearing and guiding videos, the traffic will be higher. Through private messaging interactions with parents, Xue Rui learned that there is a high demand for physical fitness testing training, so he began researching and launching related courses. In southern coastal cities and Beijing, parents have a relatively high acceptance of home sports, while many parents in other cities are still more traditional. We are also gradually promoting it, which requires a process. ”Chen Xueli said. Home sports "tailored to local conditions" During the summer vacation, early morning and evening are the prime time for classes. At the request of parents, coaches from Liu Chen's team have classes at 6am or 10:30pm, usually four classes a day. On rainy or typhoon days, they teach in the basement of the community. Finding a suitable venue is not difficult. The supporting facilities in the new community are quite good, and the running track and sports square are suitable for training. If encountering an old residential area, Liu Chen will take his children to the nearby sports park, which can usually be reached by walking about 800 meters. Xue Rui, on the other hand, is accustomed to "scouting" and finding a training venue before each class, usually within 20 minutes. There are differences in the specific implementation and precautions between attending classes in venues and attending classes outdoors. ”Sun Wen said that the coach will first make a judgment on the safety of the field. There are sports floor mats in the venue, soft bags on the surrounding walls, and protective designs in every detail, but "on-site sports" require coaches to choose the venue. Check for the risk of falling objects, sharp edges, and passing vehicles in the surrounding area, all of which need to be noted. At the same time, outdoor teaching requires higher professionalism from coaches. In the absence of floor glue, jumping movements are not standardized, and coaches need to correct them in a timely manner to prevent damage to children's knee pads. In the eyes of industry insiders, the demand for venues is closely related to sports training programs. Sun Wen used the standing long jump event in physical testing as an example, where the coach would bring a long jump mat to the door to cushion the knee and prevent the child from getting injured. However, for long-distance running training, as it may not be possible to find an open standard track nearby, the training needs to be divided into daily physical training to improve cardiovascular endurance and correct running posture, while testing must go to a professional track. He hopes that more sports facilities will be open to the public, which is convenient for both home sports and parents taking their children to exercise. When working as a summer camp coach, Xue Rui realized for the first time that physical education was not serious, but interesting. He learned how to integrate into the children's group during that part-time job. Home sports "is often led by parents in course registration, but children will gradually enjoy training and share their favorite anime characters and campus events with them during breaks. The same project should also choose the teaching method based on its purpose. Sun Wen said, "For example, in basketball, if you want to study professionally, I would recommend going to professional indoor venues. If basketball is regarded as a hobby, cultivating children's basic abilities, and interspersed with physical training, we can say that it is not a problem to go home." Liu Chen believes that sports not only affect a person's physical health, but more importantly, their psychology. He once encountered a fifth grade boy who weighed over 70 kilograms and was very resistant to the camera and unwilling to train during filming. So Liu Chen made an agreement with him not to use his phone to record anymore, 'Just train hard, this one and a half hours belongs to both of us.'. Now, the boy has lost 5 kilograms after training and gradually developed a liking for sports. In addition to enjoying teaching children, Liu Chen also hopes to "use entrepreneurship to bring coaches into thousands of households and promote sports among professionally trained people. Liu Mingyi, a professor at Wuhan Sport University and the head of the China Youth Sports and Physical Education Integration Public Policy Research Center, pointed out to reporters that with the continuous improvement of public awareness of sports and fitness, various forms of sports teaching and exercise, including "sports delivery", have diversified and developed. The General Administration of Sport of China, the Ministry of Education and other departments provide basic public sports services, but individual needs vary, so the market offers personalized and customized courses. Parents and children also need to pay attention to preventing the risk of sports injuries during physical activities when choosing courses. For Liu Chen, there is another important factor when choosing to register a company: buying insurance. When working as an individual coach, Liu Chen can only ask the parents of the child to buy insurance and send him screenshots one day before class. "We have made a promise that if we don't buy insurance for the child, we won't attend class the next day," he said. Now, he can purchase insurance for children in bulk under the name of the company. Liu Chen also found that parents attracted by training scenarios not only pay attention to course content and prices, but also attach great importance to professional qualifications. He told parents that coaches working in Zhejiang Province have obtained "electronic certification" through the province's sports training supervision and management digital platform "Zhejiang Sports Training", and can view their qualification certificates through the mini program. In order to further improve the supervision of extracurricular sports training, the General Administration of Sport of China issued the "Code of Conduct for Extracurricular Sports Training" in December 2021, which stipulates that coaches should hold at least one of six certificates, including a sports coach professional title certificate and a social sports instructor professional qualification certificate. Chen Xueli introduced that coaches from all over the country need to pass the strict review of "ID card+qualification certificate+teaching case+facial recognition" before they can join the "Le Shi Sports" platform to accept orders. Among them, teaching cases refer to videos of children trained by coaches before, which can show their teaching level and attitude towards children. We are now slowing down the promotion speed and controlling the number and quality of coaches. ”Chen Xueli revealed that in Beijing, which serves as the headquarters, the standardized curriculum process of "Le Shi Sports" design will gradually be replicated outside if it is welcomed by parents and children are more adaptable. Quality control is also something Sun Wen is considering, as he has equipped each coach in the team with a complete set of equipment. Because the "sports delivery" business is widely spread, he did encounter the problem of not being able to keep track of the coach's class situation in real time. The method he came up with was to randomly patrol classes, establish tripartite communication with parents and coaches, and provide regular training