The 2025 China Outdoor Sports Industry Conference was recently held in Dali, Yunnan. The Sports Economy Department of the General Administration of Sport of China released the "Report on the Development of China's Outdoor Sports Industry (2024-2025)". The report shows that as of early April 2025, the number of outdoor sports participants in China has exceeded 400 million. From the perspective of consumer groups, middle-aged and young people have become the main consumers of outdoor sports, with the 25-34 age group accounting for the highest proportion. Outdoor sports consumers generally have a higher level of education. From the perspective of consumer cities, first tier and new first tier cities are leading the way, while second tier cities are accelerating their follow-up, presenting a development pattern centered on East China and radiating to North China, Southwest China and other regions. From the perspective of consumption items, outdoor sports such as ice and snow, mountains, and water have a high level of public participation, while sub projects such as marathon, cycling, triathlon, skiing, and rafting have a high level of attention. VR virtual mountain climbing, cycling, diving and other immersive experiences, as well as nighttime hiking, fluorescent cycling, starry sky camping and other activities, are becoming new formats leading consumer trends. According to statistics, the total scale of China's ice and snow sports industry will reach 970 billion yuan in 2024, a year-on-year increase of about 9%; During the 2024-2025 ice and snow season, ski resorts across the country will receive a total of 256 million visitors. Cycling, road running and other projects have sparked a craze. By the end of 2024, the total output value of China's bicycle industry has exceeded 300 billion yuan; The total annual consumption scale of participants in the 2024 China Association of Athletics Federations certified competition reached 16.8 billion yuan, with a total participation scale of over 7 million people. According to statistics, as of the end of 2024, China has 171800 fitness trails with a total length of 407600 kilometers. As of the end of June 2025, the number of outdoor sports related enterprises in China has reached 335000. The outdoor sports industry in our country has shown a vigorous and upward development trend, and has become one of the strongest growing fields in the sports industry, "said Yang Xuetao, Director of the Sports Economy Department of the General Administration of Sport of China. (New Society)